Sales vs. Marketing: Understanding the Key Differences and How Effective Marketing Can Transform Your Business

sales and marketing infographic comparison with peanut butter and jelly

Sales and marketing are like peanut butter and jelly – they go perfectly together because they’re both different! Marketing increases product or service awareness, thus bringing potential customers to sales. In contrast, sales, on the other hand, turn those potential customers into actual customers – convincing these prospects that their service is necessary.   Unfortunately, too […]

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