When you think of marketing, what comes to mind? Is it a ”necessary evil” expense to build your customer base? Is it a hassle to come up with creative ideas to catch the eye? What if we told you that a great marketing strategy using inbound marketing is cost-effective and easy to deploy? In this blog, we will go over the benefits of inbound marketing and why you should use an inbound marketing strategy for your telecom company.
What is Inbound Marketing?
Inbound marketing is using content creation and information to increase and widen your customer base organically. Essentially, it’s encouraging leads to engage with your company by producing content that appeals to them, drawing them in. If you properly execute an inbound marketing campaign, you are creating lasting relationships with great leads.
As a business owner, you must determine your target market and understand what information would be valuable to them. Your inbound marketing efforts should be focused on this information and how your company can solve pain points for your potential customers.
Benefits of Inbound Marketing
Now that you know what inbound marketing entails, it’s time to understand why inbound marketing is so beneficial for telecom companies. There are a wide variety of reasons why inbound marketing is considered best practice for marketers. Below, we will go over 5 big benefits of inbound marketing for telecom companies.
1. Benefits of Inbound Marketing: Education for Customers
Consumers today will spend a significant amount of time researching before making a purchase. This investigative stage is an opportunity for you to set yourself up as an expert in the field. By making your website and your brand a place people can go to for great information, you create a sense of trustworthiness.
Soon, customers will associate your brand with solid information, and they will become repeat returners to your website and social pages. When it’s time for them to make their purchase, they will remember your name and purchase from you.
2. Benefits of Inbound Marketing: Attract Target Audience
Content creation is key to attracting your target audience. When researching on the internet, your target audience will Google search keywords. It’s important that the information you post has these key words in it. As you build your blog and social postings with proper keywords and phrases, the leads you need will find the content you create.
Remember, as you build content that solves your target audiences’ pain points, they will come to you when it’s time to make their purchases. This is the traffic you desire to make sure you get the most bang for your buck with marketing efforts.
3. Benefits of Inbound Marketing: Improve your Customer Relationships
As you strive to provide great content that solves your customers’ pain points, you are improving the relationship you have with them. Therefore, every piece of valuable information you provide needs to be tailored to your target audience. That way the right people (your leads, potential customers, and customers) will come to you not only for information, but also for initial, and even additional, purchases.
4. Benefits of Inbound Marketing: Increase Credibility
Inbound marketing has more of a “hands off” approach than outbound. This means that the target audience is encouraged to come to you. Customers are responsible for researching and naturally finding your content. Although, this may seem to be the opposite of what you think you should do.
Many consumers do not like outbound marketing. That is when a company reaches out to their target audience directly; think email newsletters and cold calls. The little day-interrupting marketing can actually upset customers.
When customers find you on their own through research, you come across as more trustworthy and less pushy. By respecting your customers’ privacy, you increase your credibility.
5. Benefits of Inbound Marketing: Lower Costs
From a business standpoint, inbound marketing is much more cost-effective than outbound marketing. After all, outbound marketing is spent chasing customers with ads, emails, and phone calls that potentially cost you a lot of money with very little results.
As you focus on a narrower audience and put all your spending toward these customers and where they are looking/researching, you are much more likely to see the fruits of your labor. With your ROI much higher than outbound marketing. In fact, inbound leads cost an average of 61% less than outbound leads.
Help with Inbound Marketing
Now that you know some of the major benefits of inbound marketing, it’s time to put it into play. Does it sound like too much work to create informative and creative content that attracts your target audience? That’s where companies like GreenStar Marketing can help! The marketing specialists at GreenStar Marketing focus on telecommunications. Schedule a call with GreenStar Marketing today to learn about all the inbound marketing techniques they use to help you grow your customer base.
