Content Marketing: What That Means & Why It Works

content marketing

If Google has taught us anything, it is that purposeful and well-thought-out content is king. In fact, Google algorithm changes are focusing more and more on content that’s geared toward consumer pain points and queries than anything else. One way to stand out among your competitors is to offer killer content!  Content Marketing  There are […]

How To Provide 24/7 Support For Your Customers

24/7 support

Some argue that customer service should be the number one priority for businesses. After all, if your customers receive poor customer service, they are more likely to do business with one of your competitors.   On the other hand, great customer service can lead to word-of-mouth advertising for your company as well as life-long customers. Today, one of the […]

Image SEO – Helping Search Engines Get The Picture

pile of photographs expressing the need for image SEO

Just as most technology has, image SEO has advanced in recent years. Google is constantly refining and fine tuning its algorithms. With this, image SEO has become more challenging than simply adding alt tags and file names. This can leave you confused as to what and how to add images to your site. This quick guide will help you with these questions and […]

The End of Third-Party Cookies (FLoC) (What this could mean for advertisers)

computer using third-party cookies

Since 1994, third-party cookies have tracked internet usage. And since people have known about the advent and use of cookies, internet users have been concerned about their privacy and how cookies impact it. To clarify, cookies are small files that are sent from a website to your computer or mobile device when you visit that website. In this blog post we discuss the end of […]

Benefits of Inbound Marketing for Communications Providers

graphic of the benefits of inbound marketing

Do you work in the communications industry? Are your marketing efforts providing a high ROI? Are you using inbound marketing for your marketing campaign efforts? The benefits of inbound marketing can be astonishing. But what is inbound marketing? Inbound marketing is a marketing methodology where an organization creates thoughtful and valuable content specifically for their target market. Let’s dive deeper into the benefits of inbound marketing for communications […]

Email Subject Lines to Try in Your Next Email

Email Subject Lines to Try in Your Next Email featured image gstar marketing blog - woman sitting at laptop with envelopes on the wall

Email subject lines are arguably the most important part of your email. This first impression acts as a gatekeeper to whether or not the message receiver will open and read the rest of what you have to say.  As a business, it is vital that leads and clients read the content you send to them. […]