Why You Need Marketing: Regardless of How Great Your Product Is  

When businesses are first beginning, they start with pretty high hopes. Most people who decide to start a company based on the service or product they sell are confident that what they sell is good or even great. Therefore, some make the mistake of thinking that their product alone is enough to become successful. Unfortunately, […]

Inbound vs Outbound Marketing 

Inbound vs Outbound Marketing

Marketing is a critical component of any business. Marketing promotes your products and services to people who may not be aware of you, gets their attention, and asks them to take by contacting your business. These promotions can come in two forms: inbound and outbound marketing. Outbound marketing is the more traditional approach, while inbound […]

Consulting Firms: What They Are & What They Do 

consulting firms what do they do

In short, consulting firms are businesses that provide expert advice and assistance to companies and organizations. They offer a wide range of services, including strategy development, problem-solving, and implementation support. However, you may want to know a little more about consulting firms than a quick definition.   In this blog, we will discuss what consulting firms […]

How to Write an Engaging Blog 

how to write an engaging blog

Blogging is an essential component of a good marketing strategy. It provides an opportunity to engage with your audience, share valuable insights, and establish your brand as an authority in your industry. But with so many blogs vying for attention online, how can you make sure that yours stands out and captures the interest of […]

Your Ultimate Buyer Persona Worksheet 

buyer persona worksheet

Looking to build a buyer persona for your business but don’t know where to start? GreenStar Marketing is here to help! Simply follow the steps as outlined below in our buyer persona worksheet and you’ll have a working buyer persona in no time.  Buyer Persona Worksheet Step 1: Research Your “Target Audience.”  Think about who […]

Pro Tips for B2B Appointment Setting 

business woman and man b2b appointment setting

If your business deals mostly with B2B operations, you know just how hard it is to market your product. Especially if cold calls are part of your plan. Did you know that B2B appointment setting can make all the difference in your business? In this blog, we will discuss what B2B appointment setting is and […]

What Does It Take to Be ADA Compliant? 

people looking at devices to see if they are ada compliant

As a business owner, you have many responsibilities. You need to ensure that you are making the best decisions for your employees and clients all while keeping your bottom line in mind. There are rules, regulations, and laws that you must follow in order to ensure that you won’t acquire any fines. Did you know […]

DIY Marketing Strategies  

woman researching DIY marketing strategies

Marketing for small businesses can seem like an insurmountable task. However, with a clear focus on what your goals are, who your clients are, and what you can offer your clients, you can craft an effective marketing plan with a high return on investment.  DIY Marketing Strategies: Make a Plan  Even though you may not […]

Outsourced Marketing: The Right Choice for Your Company  

Outsourced marketing is the right choice for your company

As every business owner knows, your work responsibilities never end. Along with decision making, hiring, managing, customer support, product training, etc., you are also responsible for drumming up customers. What if your specialty focuses solely on telecommunications and you don’t know much about marketing? This is where outsourced marketing can be very beneficial.   What is […]

The Different Types of Redirects & When to Use Them 

The different types of redirects

If you are “of a certain age,” you have probably been working on or with the internet for decades. You have used and visited countless websites, logged into innumerable portals, and even contributed to several online forums. So, you probably have encountered different types of redirects. Do you have some recollection of going to a […]

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