7 Steps to a Fantastic Marketing Plan 

marketing plan illustration

Marketing is without a doubt one of the most important parts of building a successful business across any industry. Think about it, no matter how awesome your brand is, how are people going to know about it if you don’t put it in front of them in the first place? You need to get your […]

Why You Should Be Aiming for Millennials  

marketing to millennials

As millennials become one of the most powerful buying powers out there, many businesses are turning towards this group as their main consumers and wondering how marketing to millennials works. Even though boomers are still the top buying power, we keep seeing industries begin to crumble under the pressure of getting millennials buy and interact […]

Why is Social Media an Important Part of Inbound Marketing? 

Why Is Social Media An Important Part Of Inbound Marketing

In the age of information overload, it’s not enough for your business to have a social media presence, it has to offer something of interest to your audiences. That’s where some businesses get lost: social media must be linked with an inbound marketing strategy.   You might be thinking “slow down, please, what’s all this inbound […]

The Importance Of Brand Identity In Communications 

Hand sketches out aspects of brand identity on paper with laptop on side

In the digital age, brand identity is more important for your business than ever before, especially in telecommunications.  While most companies realize this to an extent, it’s seldom practiced the way that it should.  In fact, having a consistent brand identity can really help grow your business.  According to Forbes, “Consistent Brand Presentation across all […]

3 Powerful LinkedIn Prospecting Tips

linkedin prospecting tips on laptop

Lead generation can leave people scratching their heads. Businesses know that growing their customer base is important, but sometimes they can’t think of appropriate and financially responsible ways to do that. Cold calls and cold emails can feel invasive to some potential leads and be counterproductive. So, what’s a business to do?   This is where […]

LinkedIn Sales Prospecting – The 411

linkedin on a cell phone

Did you know that you can use LinkedIn to boost sales for your company? LinkedIn is a social media platform most used by businesses and professionals, especially those in telecommunications. Knowing this, you can use LinkedIn as a prospecting tool to improve your business and increase your sales.   According to shapeironegotiaions, sales prospecting helps you improve your sales by “identifying potential customers, developing a database […]

Updating Your Marketing Habits for 2021 & Beyond

marketing habits and strategy

With the advancement of technology, marketing strategies have changed significantly.  Traditional marketing habits are becoming less effective. Due to the increasing population of the younger audiences into the buying world, businesses today have started changing their marketing techniques to target these younger audiences for their products.   In the U.S alone there are about 80 million millennials!  This larger market is more likely to try out new products and […]

Cold Calling Doesn’t Work

no more cold calling

Reaching out to businesses to introduce yourself and your product used to be a major sales initiative. It got you on the phone and allowed you to create a connection with the person on the other line. Known as cold calling, this sales tactic has been used for decades as a method to reach new […]

No Guarantee – Facing Telecom Marketing Uncertainty

marketing uncertainty

As a small to medium size business owner, you wear a lot of hats. This can make it a difficult feat to master all that it takes to truly get your business running like a well-oiled machine. We know that one of the most difficult, yet most needed, aspects to learn is how to master marketing your telecom business without having […]

Creating an Ideal Buyer Persona for Your Telecom Company

buyer persona

Why is an ideal buyer persona important to me? When it comes to marketing, it can be difficult to know what methods to use or what sort of content to create. Most companies just end up taking shots in the dark and hoping they strike gold. But when it comes time to decide on your marketing initiatives, the best way […]