Lead Generation for Technology Companies
Technology can be a hard industry to generate leads. First, your employees are experts in their field whether that be data, cloud, communications, and so on, but not marketing. Second, most marketing firms know nothing about technology industries. In this article, we are going to go over a few items that marketers know that you […]
ITEXPO 2021: Our Return To Trade Shows
Last week, the GreenStar Marketing team headed down to the Miami Beach Convention Center for ITEXPO 2021. This being our first industry show since the pandemic began, there was a lot of buzz surrounding ITEXPO. At no one’s surprise, there was an estimated 50% less in attendance from previous (pre-pandemic) shows. Even so, ITEXPO 2021 […]
Google Ads Basics
Pre-Launch Google Ads Platform Setting Up Your Account Tips & Tricks Measuring Success Free Template New to Google Ads? Don’t worry! We’re here to go over the basics, plus we’ll teach you some tips and tricks to make you feel like an expert! First things first, how does Google Ads work? Well, it’s your typical […]
Inbound Marketing Strategy
Outbound vs. Inbound Attracting Attention Buyers Journey Inbound Funnel Nurturing Leads When it comes to Marketing your business, it can be tough to know where to start. There seems to be endless options as to how to get your business out there, and these methods have been around for years. But then you start to […]
Target Featured Snippets
JUMP TO THE FRONT OF THE LINE!How to Target Featured Snippets Yes, it’s okay to jump the line and make yourself the first site people see! A featured snippet is the box of information that appears on the page when you run a search. Featured snippets provide clear and concise answers to search queries at the top of the search […]
Basic SEO Tips to Rank Content Fast
SEO (or Search Engine Optimization) is perceived to be hard. Everyone wants to rank content fast. There are basic SEO tips that anyone can use to maximize exposure in search engine results pages (or SERPs). Maximum exposure and high ranking is vital for survival. And since we are in the digital era, there is a […]
Why You Need SEO
3 Mind-Blowing Statistics in Favor of Search Engine Optimization In a world of instant gratification, SEO is low on the priority list for many businesses. But we are here to counter that with 3 mind-blowing statistics proving why you need SEO! What is SEO? Search Engine Optimization is what helps search engines understand and display […]
Steps to a Great Marketing Campaign
Why is a Marketing Campaign important? Marketing is the process of creating, aligning, and implementing the messaging of your product or service in the right channels to your target audience. A Marketing campaign works with your overall marketing plan to help define your product or service, advertise it to your desired audience, and reach your […]
