Brightlink’s Bold Growth
The Problem With growth and redirection came a serious need to shift audiences. Brightlink’s existing site didn’t reflect its new vision and market. The overall site was educational and well-thought-out but needed a major shift in site flow and content. Out Solution Our web designers and content writers created a new website that spoke to the […]
2021 Google Algorithm Updates
Google updates its algorithms routinely in order to best suit the needs of its users. In 2021 there were 8 substantial Google algorithm updates that users should know about. Why should you care about these latest Google algorithm updates? When working hard to follow SEO best practices, it is important to stay on top of […]
NTS Direct Sees a 400% Increase
Introduction Donna: Hi, I’m Donna Renee with GreenStar Marketing on behalf of NetSapiens, a Crexendo company. We are here in sunny, San Diego, California at the 2021 NetSapiens UGM. I am so excited to introduce you to my next guest, which is Chris Turcotte, Director of Sales from NTS Direct. One of the other relationships […]
iPhone’s New Privacy Policy Will Overinflate Email Analytics Via Open Rates
When you create a marketing plan, you need to include as many avenues as possible that service your target audience. If you leave out any of the popular avenues, you may be letting a few key players fall through the cracks. Email is a vital marketing avenue, as this list should be built from leads […]
Lead Generation for Technology Companies
Technology can be a hard industry to generate leads. First, your employees are experts in their field whether that be data, cloud, communications, and so on, but not marketing. Second, most marketing firms know nothing about technology industries. In this article, we are going to go over a few items that marketers know that you […]
ITEXPO 2021: Our Return To Trade Shows
Last week, the GreenStar Marketing team headed down to the Miami Beach Convention Center for ITEXPO 2021. This being our first industry show since the pandemic began, there was a lot of buzz surrounding ITEXPO. At no one’s surprise, there was an estimated 50% less in attendance from previous (pre-pandemic) shows. Even so, ITEXPO 2021 […]
Google Ads Basics
Pre-Launch Google Ads Platform Setting Up Your Account Tips & Tricks Measuring Success Free Template New to Google Ads? Don’t worry! We’re here to go over the basics, plus we’ll teach you some tips and tricks to make you feel like an expert! First things first, how does Google Ads work? Well, it’s your typical […]
Inbound Marketing Strategy
Outbound vs. Inbound Attracting Attention Buyers Journey Inbound Funnel Nurturing Leads When it comes to Marketing your business, it can be tough to know where to start. There seems to be endless options as to how to get your business out there, and these methods have been around for years. But then you start to […]
Target Featured Snippets
JUMP TO THE FRONT OF THE LINE!How to Target Featured Snippets Yes, it’s okay to jump the line and make yourself the first site people see! A featured snippet is the box of information that appears on the page when you run a search. Featured snippets provide clear and concise answers to search queries at the top of the search […]
Basic SEO Tips to Rank Content Fast
SEO (or Search Engine Optimization) is perceived to be hard. Everyone wants to rank content fast. There are basic SEO tips that anyone can use to maximize exposure in search engine results pages (or SERPs). Maximum exposure and high ranking is vital for survival. And since we are in the digital era, there is a […]