Industry insights, event recaps, and marketing tips and advice for communications and technology companies.
Lead generation can leave people scratching their heads. Businesses know that growing their customer base is important, but sometimes they can’t think of appropriate...
If Google has taught us anything, it is that purposeful and well-thought-out content is king. In fact, Google algorithm changes are focusing more and...
Google updates its algorithms routinely in order to best suit the needs of its users. In 2021 there were 8 substantial Google algorithm updates...
Introduction Donna: Hi, I’m Donna Renee with GreenStar Marketing on behalf of NetSapiens, a Crexendo company. We are here in sunny, San Diego, California...
Some argue that customer service should be the number one priority for businesses. After all, if your customers receive poor customer service, they are...
When you create a marketing plan, you need to include as many avenues as possible that service your target audience. If you leave out...
Just as most technology has, image SEO has advanced in recent years. Google is constantly refining and fine tuning its algorithms. With this, image SEO has become more challenging...
Since 1994, third-party cookies have tracked internet usage. And since people have known about the advent and use of cookies, internet users have been concerned about their privacy and how cookies...
Do you work in the communications industry? Are your marketing efforts providing a high ROI? Are you using inbound marketing for your marketing campaign efforts? The benefits of inbound...
Did you know that you can use LinkedIn to boost sales for your company? LinkedIn is a social media platform most used by businesses and professionals, especially those in telecommunications. Knowing...
Technology can be a hard industry to generate leads. First, your employees are experts in their field whether that be data, cloud, communications, and...
Last week, the GreenStar Marketing team headed down to the Miami Beach Convention Center for ITEXPO 2021. This being our first industry show since...
Email subject lines are arguably the most important part of your email. This first impression acts as a gatekeeper to whether or not the...
With the advancement of technology, marketing strategies have changed significantly. Traditional marketing habits are becoming less effective. Due to the increasing population of the younger audiences into the...
Reaching out to businesses to introduce yourself and your product used to be a major sales initiative. It got you on the phone and...
As a small to medium size business owner, you wear a lot of hats. This can make it a difficult feat to master all that...
Why is an ideal buyer persona important to me? When it comes to marketing, it can be difficult to know what methods to use or what sort...
Pre-Launch Google Ads Platform Setting Up Your Account Tips & Tricks Measuring Success Free Template New to Google Ads? Don’t worry! We’re here to...
Why Your Company Should Get On Board I’m sure you’ve landed here for a reason. Whether you’ve been toying with the idea of blogging,...
Building your brand’s social media presence and standing out in an environment of sameness requires some dedicated work. And that’s even harder when you are...
Outbound vs. Inbound Attracting Attention Buyers Journey Inbound Funnel Nurturing Leads When it comes to Marketing your business, it can be tough to know...
JUMP TO THE FRONT OF THE LINE!How to Target Featured Snippets Yes, it’s okay to jump the line and make yourself the first site...
As a Road Warrior, do you find yourself on flights frequently for work? How do you keep up with the ever changing time zones,...
Downtime – what a dirty word. It’s the bane of existence for UC Providers and users alike. When normal operations are disrupted and significant...
Business Resolutions – really?! It’s that time of year again when we all make resolutions to better our lives! Some choose weight programs, some...
SEO (or Search Engine Optimization) is perceived to be hard. Everyone wants to rank content fast. There are basic SEO tips that anyone can...
3 Mind-Blowing Statistics in Favor of Search Engine Optimization In a world of instant gratification, SEO is low on the priority list for many...
Social media has become one of the best ways to promote your brand and spread awareness of the content you’re creating. But are you...
What used to be known as the pound sign is now the HASHTAG. What is it? An opportunity for businesses to reach their audience...
Why is a Marketing Campaign important? Marketing is the process of creating, aligning, and implementing the messaging of your product or service in the...
