Industry insights, event recaps, and marketing tips and advice for communications and technology companies.
We are thrilled to let you know that GreenStar Marketing will be a Diamond Sponsor at this year’s SkySwitch Vectors conference! This year, the...
In short, consulting firms are businesses that provide expert advice and assistance to companies and organizations. They offer a wide range of services, including...
Do you want to learn our personal LinkedIn strategies for businesses? We’ve got good news and bad news. Bad news is you’ve gotten all...
Believe it or not, your website design is just as important as your website content when it comes to business success. In today’s digital-focused...
If you’re here from Part 1 of our LinkedIn Strategies series, welcome back! And if you’re not, we’re happy to have you join us!...
The about us page is without a doubt one of the most important pieces of a business’s website. Whenever somebody happens to land on...
Blogging is an essential component of a good marketing strategy. It provides an opportunity to engage with your audience, share valuable insights, and establish...
Being on social media has fast become a requirement for most businesses. But not every social media platform is right for every business. Why?...
Did you know that the number of LinkedIn users got up to 822 million in 2022? That number will only keep increasing over time,...
Running social media accounts for a business is far from an easy task. And while many businesses have entire departments dedicated just to posting...
A while back we talked about meta tags – what they were and why they were important to a healthy SEO strategy. Since then,...
Do you want to increase your leads in 2023 but don’t know where to start? Creating a great marketing plan might be just what...
Meta tags. You’ve heard of them, but you’re not exactly sure what they are. And at this point, you’re kind of afraid to ask....
Looking to build a buyer persona for your business but don’t know where to start? GreenStar Marketing is here to help! Simply follow the...
Is your website still hosted on Geocities or does it still have that construction guy telling its visitors, “New website coming soon?” In general,...
Nowadays the internet is a tool that we all use to make our lives easier. We all use search engines to find answers to...
You’ve probably heard the term “buyer persona” quite a bit. Especially from your marketing team. And while we’ve touched on them briefly in previous...
If you’ve dipped a toe in the world of website development and SEO marketing, chances are you’ve heard these terms before. And for very...
Social media is an important tool that any business can take advantage of to get ahead of the competition. If leveraged correctly your social...
Recently, our founder Dave George and our Senior Director of Marketing Stephanie Benzik had a chance to sit down with Mark Loveys, CEO of...
As a marketing firm, we’ve been to our fair share of tradeshows – from the smallest user group meetings to shows hosting hundreds of...
Now more than ever, businesses need to take inclusion into account. More businesses have become ADA compliant and it’s extending out to the digital...
Marketing is without a doubt one of the most important parts of building a successful business across any industry. Think about it, no matter...
If your business deals mostly with B2B operations, you know just how hard it is to market your product. Especially if cold calls are...
Let’s face it, no matter who your target audience is, social media is the most powerful marketing tool that we have in modern times....
Ever wondered if there is a more straightforward approach to marketing? Perhaps you haven’t heard about account based marketing. Reaching target audiences is one...
As millennials become one of the most powerful buying powers out there, many businesses are turning towards this group as their main consumers and...
In the age of information overload, it’s not enough for your business to have a social media presence, it has to offer something of...
As a business owner, you have many responsibilities. You need to ensure that you are making the best decisions for your employees and clients...
Marketing for small businesses can seem like an insurmountable task. However, with a clear focus on what your goals are, who your clients are,...
Have to been wondering how to create a chatbot for your website? Since 2016, the use of chatbots – especially in the U.S. —...
One of the biggest buzzwords in B2B marketing is “conversational marketing.” This term refers to a marketing strategy that focuses on engaging website visitors...
For many small businesses and startups, allocating your marketing resources is a difficult task. After all, there are so many different types of marketing...
We all know how important it is for a business to have good customer reviews. But in today’s digital world, they’re invaluable. Over 98%...
We all know that a great marketing campaign has some aspects of social media included. As someone in telecom, are you well versed in...
As the world continues to advance, more and more people utilize computers, laptops, mobile devices, and the internet every single day. In fact, in...
In the beginning of email marketing, plain-text emails were all we had to reach leads and customers. But as email grew in popularity, many...
As every business owner knows, your work responsibilities never end. Along with decision making, hiring, managing, customer support, product training, etc., you are also...
If you are “of a certain age,” you have probably been working on or with the internet for decades. You have used and visited...
When you think of marketing, what comes to mind? Is it a ”necessary evil” expense to build your customer base? Is it a hassle...
In the business to business (B2B) space, it can often be tough for companies to know how to market to their audience. Should they...
With Covid-19, big businesses, and local competition, it can seem like running a successful business could be an insurmountable challenge. After all, how are...
There are hundreds of new and innovative ways that companies can market their products to customers – from webinars and YouTube tutorials to social...
We know that you’ve put a lot of thought and effort into your website. Design, content, security, you’ve spared no expense to ensure your...
If you are creating a great telecom marketing strategy, there are a few things you need to keep in mind. Knowing the what, who,...
Business has been unpredictable due to shutdowns causing companies to go remote, back to work, back to remote, all at the drop of a...
When working on a valuable marketing plan, content creation and SEO are some of the most cost-effective steps you can take to ensure you...
Having a sustainable and healthy content marketing plan, complete with headlines, is a great way to grow your leads and customer base organically. In...
In the digital age, brand identity is more important for your business than ever before, especially in telecommunications. While most companies realize this to...
Lead generation can leave people scratching their heads. Businesses know that growing their customer base is important, but sometimes they can’t think of appropriate...
If Google has taught us anything, it is that purposeful and well-thought-out content is king. In fact, Google algorithm changes are focusing more and...
Google updates its algorithms routinely in order to best suit the needs of its users. In 2021 there were 8 substantial Google algorithm updates...
Introduction Donna: Hi, I’m Donna Renee with GreenStar Marketing on behalf of NetSapiens, a Crexendo company. We are here in sunny, San Diego, California...
Some argue that customer service should be the number one priority for businesses. After all, if your customers receive poor customer service, they are...
When you create a marketing plan, you need to include as many avenues as possible that service your target audience. If you leave out...
Just as most technology has, image SEO has advanced in recent years. Google is constantly refining and fine tuning its algorithms. With this, image SEO has become more challenging...
Since 1994, third-party cookies have tracked internet usage. And since people have known about the advent and use of cookies, internet users have been concerned about their privacy and how cookies...
Do you work in the communications industry? Are your marketing efforts providing a high ROI? Are you using inbound marketing for your marketing campaign efforts? The benefits of inbound...
Did you know that you can use LinkedIn to boost sales for your company? LinkedIn is a social media platform most used by businesses and professionals, especially those in telecommunications. Knowing...
Technology can be a hard industry to generate leads. First, your employees are experts in their field whether that be data, cloud, communications, and...
Last week, the GreenStar Marketing team headed down to the Miami Beach Convention Center for ITEXPO 2021. This being our first industry show since...
Email subject lines are arguably the most important part of your email. This first impression acts as a gatekeeper to whether or not the...
With the advancement of technology, marketing strategies have changed significantly. Traditional marketing habits are becoming less effective. Due to the increasing population of the younger audiences into the...
Reaching out to businesses to introduce yourself and your product used to be a major sales initiative. It got you on the phone and...
As a small to medium size business owner, you wear a lot of hats. This can make it a difficult feat to master all that...
Why is an ideal buyer persona important to me? When it comes to marketing, it can be difficult to know what methods to use or what sort...
Pre-Launch Google Ads Platform Setting Up Your Account Tips & Tricks Measuring Success Free Template New to Google Ads? Don’t worry! We’re here to...
Why Your Company Should Get On Board I’m sure you’ve landed here for a reason. Whether you’ve been toying with the idea of blogging,...
Building your brand’s social media presence and standing out in an environment of sameness requires some dedicated work. And that’s even harder when you are...
Outbound vs. Inbound Attracting Attention Buyers Journey Inbound Funnel Nurturing Leads When it comes to Marketing your business, it can be tough to know...
JUMP TO THE FRONT OF THE LINE!How to Target Featured Snippets Yes, it’s okay to jump the line and make yourself the first site...
As a Road Warrior, do you find yourself on flights frequently for work? How do you keep up with the ever changing time zones,...
Downtime – what a dirty word. It’s the bane of existence for UC Providers and users alike. When normal operations are disrupted and significant...
Business Resolutions – really?! It’s that time of year again when we all make resolutions to better our lives! Some choose weight programs, some...
SEO (or Search Engine Optimization) is perceived to be hard. Everyone wants to rank content fast. There are basic SEO tips that anyone can...
3 Mind-Blowing Statistics in Favor of Search Engine Optimization In a world of instant gratification, SEO is low on the priority list for many...
Social media has become one of the best ways to promote your brand and spread awareness of the content you’re creating. But are you...
What used to be known as the pound sign is now the HASHTAG. What is it? An opportunity for businesses to reach their audience...
Why is a Marketing Campaign important? Marketing is the process of creating, aligning, and implementing the messaging of your product or service in the...
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