If you are creating a great telecom marketing strategy, there are a few things you need to keep in mind. Knowing the what, who, where, and when of a great telecom marketing strategy can help guide you in the right direction to grow your customer base. With the following steps, you will be well on your way to setting yourself and your business up for success.
Telecom Marketing Strategy Step 1: Content Marketing (What)
The first step to creating a telecom marketing strategy is to create a plan. In this plan, you need to have several facets that are spread to a multitude of marketing avenues. One aspect that can cover a lot of ground is content marketing.
In content creation, information can be spread amongst blog posts, social media posts, emails, white papers, webinars, videos, and more. As you craft your posts, you need to ensure that it is an entertaining and educational piece.
Telecom Marketing Strategy Step 2: Target Audience (Who)
Now that we know what aspects of content marketing we can utilize, it’s important to understand who we would like to reach with that content. Of course, we are working in the telecom industry, so decision-makers for businesses are our main audience. However, your marketing can be more effective if you narrow down your target audience to separate verticals.
Finding your favorite vertical can be an eye-opening experience. There are some fields that may be more interesting to you. It would be a good idea to focus on these industries. If you take the time to learn as much as you can about these industries, it will be easier to help match the business to the proper product for them. As you offer meaningful information to your target audience, you set yourself up as an expert in your field. This can improve your brand awareness, which brings us to step 3.
Telecom Marketing Strategy Step 3: Brand awareness (Where)
Your brand awareness can be a huge asset to your marketing efforts. With a great reputation comes a great opportunity for word-of-mouth advertising. Your loyal customers who trust you will be able to let their friends, family, and colleagues know how great you are as a provider.
If your word-of-mouth advertising isn’t where you want it yet, not to worry. You can still increase your brand awareness. As mentioned earlier, marketing can come in several different forms. Not only is it important to grow your reputation with your customers, but also to reach new customers.
The question becomes how do you reach new customers. One of the best ways to grow is organically. This can be accomplished through following SEO rules and reaching out through social media posts where those clients are. Hint, it’s not Pinterest. Most telecom decision-makers can be found on LinkedIn. This would be a good platform to promote your business.
Telecom Marketing Strategy Step 4: Make it Routine (When)
When you create your marketing strategy, you need to keep in mind that a “one and done” approach is not going to cut it. Once you have created a telecom marketing strategy and know the avenues you would like to use to reach your audience, you should set up a schedule.
Creating a scheduled approach to your marketing strategy can take some of the pressure off your creative team. Whoever is in charge of creating the content for your telecom content marketing needs to have an organized approach, or they will get overwhelmed quickly.
Now that you know the basics of creating a great telecom marketing strategy, it’s time to get to work. If you don’t have the time or creativity to work on your marketing strategy, you can reach out to companies like GreenStar Marketing. GreenStar Marketing is staffed by marketing experts whose focus is the telecom industry. Together with your help, the team will create a personalized plan to help increase your organic traffic to your website and help you improve your reputation at a telecom provider. Contact GreenStar marketing today!