Cold Calling Doesn’t Work

no more cold calling

Reaching out to businesses to introduce yourself and your product used to be a major sales initiative. It got you on the phone and allowed you to create a connection with the person on the other line. Known as cold calling, this sales tactic has been used for decades as a method to reach new […]

No Guarantee – Facing Telecom Marketing Uncertainty

marketing uncertainty

As a small to medium size business owner, you wear a lot of hats. This can make it a difficult feat to master all that it takes to truly get your business running like a well-oiled machine. We know that one of the most difficult, yet most needed, aspects to learn is how to master marketing your telecom business without having […]

Downtime and Outages – What’s a Telco to do?

downtime and outages

Downtime – what a dirty word. It’s the bane of existence for UC Providers and users alike. When normal operations are disrupted and significant periods of downtime occur, that spells trouble for both the Service Provider and the customer who relies on that UC solution. For a UC Provider, any amount of downtime will sour […]

Business Resolutions

Business Resolutions Featured Image

Business Resolutions – really?! It’s that time of year again when we all make resolutions to better our lives! Some choose weight programs, some exercise, others choose to stay as is. And some even make resolutions to better their business. According to a study conducted by the University of Scranton, just 8 percent of people […]