How to Build a Buyer Persona 

building a buyer persona

You’ve probably heard the term “buyer persona” quite a bit. Especially from your marketing team. And while we’ve touched on them briefly in previous blog posts, it’s high time “buyer persona” got its time in the spotlight. And today’s that day. In this blog we discuss everything you need to know about a buyer persona: […]

Practical Marketing Strategies Every MSP Can Deploy 

marketing strategies with Stephanie Benzik, Dave George and Mark Loveys

Recently, our founder Dave George and our Senior Director of Marketing Stephanie Benzik had a chance to sit down with Mark Loveys, CEO of DataGate, to discuss some quick-and-easy marketing strategies telecom MSPs can employ to:   Without giving too much away, we’ve compiled just a few of our favorite pieces of advice below. Read on […]

Building Your Telecom Marketing Strategy 

Building Your Telecom Marketing Strategy

If you are creating a great telecom marketing strategy, there are a few things you need to keep in mind. Knowing the what, who, where, and when of a great telecom marketing strategy can help guide you in the right direction to grow your customer base. With the following steps, you will be well on […]

Selling In Telecom In 2022 & Beyond 

gauge for selling in telecom in 2022

Business has been unpredictable due to shutdowns causing companies to go remote, back to work, back to remote, all at the drop of a hat. However, one thing is for sure, selling in telecom in 2022 has shifted immensely. What used to be a face-to-face selling experience has turned into a virtual experience that keeps […]

How To Provide 24/7 Support For Your Customers

24/7 support

Some argue that customer service should be the number one priority for businesses. After all, if your customers receive poor customer service, they are more likely to do business with one of your competitors.   On the other hand, great customer service can lead to word-of-mouth advertising for your company as well as life-long customers. Today, one of the […]

Cold Calling Doesn’t Work

no more cold calling

Reaching out to businesses to introduce yourself and your product used to be a major sales initiative. It got you on the phone and allowed you to create a connection with the person on the other line. Known as cold calling, this sales tactic has been used for decades as a method to reach new […]

No Guarantee – Facing Telecom Marketing Uncertainty

marketing uncertainty

As a small to medium size business owner, you wear a lot of hats. This can make it a difficult feat to master all that it takes to truly get your business running like a well-oiled machine. We know that one of the most difficult, yet most needed, aspects to learn is how to master marketing your telecom business without having […]

Downtime and Outages – What’s a Telco to do?

Downtime-and-Outages what's a telco to do? Man with umbrella standing before a city with storm clouds

Downtime – what a dirty word. It’s the bane of existence for UC Providers and users alike. When normal operations are disrupted and significant periods of downtime occur, that spells trouble for both the Service Provider and the customer who relies on that UC solution. For a UC Provider, any amount of downtime will sour […]

Business Resolutions

Business Resolutions Featured Image - man standing in front of white board with various business charts and data points drawn

Business Resolutions – really?! It’s that time of year again when we all make resolutions to better our lives! Some choose weight programs, some exercise, others choose to stay as-is. And some even make resolutions to better their business. According to a study conducted by the University of Scranton, just 8 percent of people achieve […]