When to Use Plain-Text Emails in Marketing 

When to use plain-text emails in marketing

In the beginning of email marketing, plain-text emails were all we had to reach leads and customers. But as email grew in popularity, many marketers started looking for ways to differentiate themselves from the competition.   Enter HTML emails. Now you could include color, images, and other design elements in your emails – catching your reader’s […]

The Power of Drip: Marketing Emailing 

The Power of Drip: Marketing Emailing - emails on computer

There are hundreds of new and innovative ways that companies can market their products to customers – from webinars and YouTube tutorials to social media blasts. With so many new communication channels, it can be tempting to let your marketing emailing fall by the wayside.   But email is still an incredibly effective marketing tool when […]