When to Use Plain-Text Emails in Marketing
In the beginning of email marketing, plain-text emails were all we had to reach leads and customers. But as email grew in popularity, many marketers started looking for ways to differentiate themselves from the competition. Enter HTML emails. Now you could include color, images, and other design elements in your emails – catching your reader’s […]
The Power of Drip: Marketing Emailing
There are hundreds of new and innovative ways that companies can market their products to customers – from webinars and YouTube tutorials to social media blasts. With so many new communication channels, it can be tempting to let your marketing emailing fall by the wayside. But email is still an incredibly effective marketing tool when […]
iPhone’s New Privacy Policy Will Overinflate Email Analytics Via Open Rates
When you create a marketing plan, you need to include as many avenues as possible that service your target audience. If you leave out any of the popular avenues, you may be letting a few key players fall through the cracks. Email is a vital marketing avenue, as this list should be built from leads […]