Your Ultimate Buyer Persona Worksheet
Looking to build a buyer persona for your business but don’t know where to start? GreenStar Marketing is here to help! Simply follow the steps as outlined below in our buyer persona worksheet and you’ll have a working buyer persona in no time. Buyer Persona Worksheet Step 1: Research Your “Target Audience.” Think about who […]
How to Create a Chatbot for Your Website
Have to been wondering how to create a chatbot for your website? Since 2016, the use of chatbots – especially in the U.S. — has grown exponentially. Most are easy to install, easy to use, and can be programmed to answer simple customer service questions. It’s gotten to the point where chatbots can also qualify […]
Using Chatbots to Qualify Leads
One of the biggest buzzwords in B2B marketing is “conversational marketing.” This term refers to a marketing strategy that focuses on engaging website visitors while they’re still actively engaged with your site. This is typically done with targeted messaging on the site itself and AI-driven chatbots. This makes it easier for potential customers to engage […]
5 Big Benefits of Inbound Marketing for Telecom Companies
When you think of marketing, what comes to mind? Is it a ”necessary evil” expense to build your customer base? Is it a hassle to come up with creative ideas to catch the eye? What if we told you that a great marketing strategy using inbound marketing is cost-effective and easy to deploy? In this […]
Benefits of Inbound Marketing for Communications Providers
Do you work in the communications industry? Are your marketing efforts providing a high ROI? Are you using inbound marketing for your marketing campaign efforts? The benefits of inbound marketing can be astonishing. But what is inbound marketing? Inbound marketing is a marketing methodology where an organization creates thoughtful and valuable content specifically for their target market. Let’s dive deeper into the benefits of inbound marketing for communications […]
Updating Your Marketing Habits for 2021 & Beyond
With the advancement of technology, marketing strategies have changed significantly. Traditional marketing habits are becoming less effective. Due to the increasing population of the younger audiences into the buying world, businesses today have started changing their marketing techniques to target these younger audiences for their products. In the U.S alone there are about 80 million millennials! This larger market is more likely to try out new products and […]
Cold Calling Doesn’t Work
Reaching out to businesses to introduce yourself and your product used to be a major sales initiative. It got you on the phone and allowed you to create a connection with the person on the other line. Known as cold calling, this sales tactic has been used for decades as a method to reach new […]
Telecom Blogging
Why Your Company Should Get On Board I’m sure you’ve landed here for a reason. Whether you’ve been toying with the idea of blogging, or wondering what all the fuss is about, your curiosity has brought you all the way to this point. So, let’s have a chat about Telecom Blogging! Why is creating blogs an important new strategy in business, […]
Inbound Marketing Strategy
Outbound vs. Inbound Attracting Attention Buyers Journey Inbound Funnel Nurturing Leads When it comes to Marketing your business, it can be tough to know where to start. There seems to be endless options as to how to get your business out there, and these methods have been around for years. But then you start to […]