Inbound vs Outbound Marketing 

Inbound vs Outbound Marketing

Marketing is a critical component of any business. Marketing promotes your products and services to people who may not be aware of you, gets their attention, and asks them to take by contacting your business. These promotions can come in two forms: inbound and outbound marketing. Outbound marketing is the more traditional approach, while inbound […]

Your Ultimate Buyer Persona Worksheet 

buyer persona worksheet

Looking to build a buyer persona for your business but don’t know where to start? GreenStar Marketing is here to help! Simply follow the steps as outlined below in our buyer persona worksheet and you’ll have a working buyer persona in no time.  Buyer Persona Worksheet Step 1: Research Your “Target Audience.”  Think about who […]

How to Create a Chatbot for Your Website 

person on cell wondering how to create a chatbot

Have to been wondering how to create a chatbot for your website? Since 2016, the use of chatbots – especially in the U.S. — has grown exponentially. Most are easy to install, easy to use, and can be programmed to answer simple customer service questions. It’s gotten to the point where chatbots can also qualify […]

Using Chatbots to Qualify Leads 

chatbots on a cell phone

One of the biggest buzzwords in B2B marketing is “conversational marketing.” This term refers to a marketing strategy that focuses on engaging website visitors while they’re still actively engaged with your site. This is typically done with targeted messaging on the site itself and AI-driven chatbots. This makes it easier for potential customers to engage […]

5 Big Benefits of Inbound Marketing for Telecom Companies 

5 benefits of inbound marketing

When you think of marketing, what comes to mind? Is it a ”necessary evil” expense to build your customer base? Is it a hassle to come up with creative ideas to catch the eye? What if we told you that a great marketing strategy using inbound marketing is cost-effective and easy to deploy? In this […]

Benefits of Inbound Marketing for Communications Providers

graphic of the benefits of inbound marketing

Do you work in the communications industry? Are your marketing efforts providing a high ROI? Are you using inbound marketing for your marketing campaign efforts? The benefits of inbound marketing can be astonishing. But what is inbound marketing? Inbound marketing is a marketing methodology where an organization creates thoughtful and valuable content specifically for their target market. Let’s dive deeper into the benefits of inbound marketing for communications […]

Updating Your Marketing Habits for 2021 & Beyond

marketing habits and strategy

With the advancement of technology, marketing strategies have changed significantly.  Traditional marketing habits are becoming less effective. Due to the increasing population of the younger audiences into the buying world, businesses today have started changing their marketing techniques to target these younger audiences for their products.   In the U.S alone there are about 80 million millennials!  This larger market is more likely to try out new products and […]

Cold Calling Doesn’t Work

no more cold calling

Reaching out to businesses to introduce yourself and your product used to be a major sales initiative. It got you on the phone and allowed you to create a connection with the person on the other line. Known as cold calling, this sales tactic has been used for decades as a method to reach new […]

Telecom Blogging

Importance of Blog Creation

Why Your Company Should Get On Board I’m sure you’ve landed here for a reason. Whether you’ve been toying with the idea of blogging, or wondering what all the fuss is about, your curiosity has brought you all the way to this point. So, let’s have a chat about Telecom Blogging!  Why is creating blogs an important new strategy in business, […]

Inbound Marketing Strategy

Inbound Marketing Strategy Blog Header GreenStar Marketing

Outbound vs. Inbound Attracting Attention Buyers Journey Inbound Funnel Nurturing Leads When it comes to Marketing your business, it can be tough to know where to start. There seems to be endless options as to how to get your business out there, and these methods have been around for years. But then you start to […]

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