The End of Third-Party Cookies (FLoC) (What this could mean for advertisers)

computer using third-party cookies

Since 1994, third-party cookies have tracked internet usage. And since people have known about the advent and use of cookies, internet users have been concerned about their privacy and how cookies impact it. To clarify, cookies are small files that are sent from a website to your computer or mobile device when you visit that website. In this blog post we discuss the end of […]

Lead Generation for Technology Companies

Lead Generation for Technology Companies featured image gstar marketing blog

Technology can be a hard industry to generate leads. First, your employees are experts in their field whether that be data, cloud, communications, and so on, but not marketing. Second, most marketing firms know nothing about technology industries. In this article, we are going to go over a few items that marketers know that you […]

Email Subject Lines to Try in Your Next Email

Email Subject Lines to Try in Your Next Email featured image gstar marketing blog - woman sitting at laptop with envelopes on the wall

Email subject lines are arguably the most important part of your email. This first impression acts as a gatekeeper to whether or not the message receiver will open and read the rest of what you have to say.  As a business, it is vital that leads and clients read the content you send to them. […]

No Guarantee – Facing Telecom Marketing Uncertainty

marketing uncertainty

As a small to medium size business owner, you wear a lot of hats. This can make it a difficult feat to master all that it takes to truly get your business running like a well-oiled machine. We know that one of the most difficult, yet most needed, aspects to learn is how to master marketing your telecom business without having […]

Creating an Ideal Buyer Persona for Your Telecom Company

buyer persona

Why is an ideal buyer persona important to me? When it comes to marketing, it can be difficult to know what methods to use or what sort of content to create. Most companies just end up taking shots in the dark and hoping they strike gold. But when it comes time to decide on your marketing initiatives, the best way […]

Telecom Blogging

Importance of Blog Creation

Why Your Company Should Get On Board I’m sure you’ve landed here for a reason. Whether you’ve been toying with the idea of blogging, or wondering what all the fuss is about, your curiosity has brought you all the way to this point. So, let’s have a chat about Telecom Blogging!  Why is creating blogs an important new strategy in business, […]

Target Featured Snippets

target featured snippet

JUMP TO THE FRONT OF THE LINE!How to Target Featured Snippets Yes, it’s okay to jump the line and make yourself the first site people see! A featured snippet is the box of information that appears on the page when you run a search. Featured snippets provide clear and concise answers to search queries at the top of the search […]

Basic SEO Tips to Rank Content Fast

Rank Content Fast Basic SEO Tips Featured Image

SEO (or Search Engine Optimization) is perceived to be hard. Everyone wants to rank content fast. There are basic SEO tips that anyone can use to maximize exposure in search engine results pages (or SERPs). Maximum exposure and high ranking is vital for survival. And since we are in the digital era, there is a […]

Best Times to Post on Social Media

Best Times To Post On Social Media

Social media has become one of the best ways to promote your brand and spread awareness of the content you’re creating. But are you promoting it during the most opportune times? Keep reading to find out when the best times to post on social media are for B2B companies. In case you’re in a hurry, […]

Hashtags in Social Media Marketing

Hashtags in Social Media Marketing

What used to be known as the pound sign is now the HASHTAG. What is it? An opportunity for businesses to reach their audience like never before. You should be including hashtags in social media marketing strategy for a variety of reasons. Reasons like expanding your reach, building your brand, or promoting your event or […]