Types of Marketing You Should Be Doing 

Types of marketing elements

For many small businesses and startups, allocating your marketing resources is a difficult task. After all, there are so many different types of marketing you could sink your time and money into. Which types should they invest in? Which will work well for their business model?   If you find yourself asking these questions, this blog […]

How to Ask for Good Customer Reviews 

Person On Their Cell Phone Giving a Good Customer Reviews

We all know how important it is for a business to have good customer reviews. But in today’s digital world, they’re invaluable. Over 98% of consumers consider reviews an essential part of their purchasing decisions, and those who interact with a company’s reviews convert at a rate that’s 108% higher than average. So why do […]

The Importance Of Brand Identity In Communications 

Hand sketches out aspects of brand identity on paper with laptop on side

In the digital age, brand identity is more important for your business than ever before, especially in telecommunications.  While most companies realize this to an extent, it’s seldom practiced the way that it should.  In fact, having a consistent brand identity can really help grow your business.  According to Forbes, “Consistent Brand Presentation across all […]

The End of Third-Party Cookies (FLoC) (What this could mean for advertisers)

computer using third-party cookies

Since 1994, third-party cookies have tracked internet usage. And since people have known about the advent and use of cookies, internet users have been concerned about their privacy and how cookies impact it. To clarify, cookies are small files that are sent from a website to your computer or mobile device when you visit that website. In this blog post we discuss the end of […]

Lead Generation for Technology Companies

Lead Generation for Technology Companies featured image gstar marketing blog

Technology can be a hard industry to generate leads. First, your employees are experts in their field whether that be data, cloud, communications, and so on, but not marketing. Second, most marketing firms know nothing about technology industries. In this article, we are going to go over a few items that marketers know that you […]

Email Subject Lines to Try in Your Next Email

Email Subject Lines to Try in Your Next Email featured image gstar marketing blog - woman sitting at laptop with envelopes on the wall

Email subject lines are arguably the most important part of your email. This first impression acts as a gatekeeper to whether or not the message receiver will open and read the rest of what you have to say.  As a business, it is vital that leads and clients read the content you send to them. […]

No Guarantee – Facing Telecom Marketing Uncertainty

marketing uncertainty

As a small to medium size business owner, you wear a lot of hats. This can make it a difficult feat to master all that it takes to truly get your business running like a well-oiled machine. We know that one of the most difficult, yet most needed, aspects to learn is how to master marketing your telecom business without having […]

Creating an Ideal Buyer Persona for Your Telecom Company

buyer persona

Why is an ideal buyer persona important to me? When it comes to marketing, it can be difficult to know what methods to use or what sort of content to create. Most companies just end up taking shots in the dark and hoping they strike gold. But when it comes time to decide on your marketing initiatives, the best way […]

Telecom Blogging

Importance of Blog Creation

Why Your Company Should Get On Board I’m sure you’ve landed here for a reason. Whether you’ve been toying with the idea of blogging, or wondering what all the fuss is about, your curiosity has brought you all the way to this point. So, let’s have a chat about Telecom Blogging!  Why is creating blogs an important new strategy in business, […]

Target Featured Snippets

target featured snippet

JUMP TO THE FRONT OF THE LINE!How to Target Featured Snippets Yes, it’s okay to jump the line and make yourself the first site people see! A featured snippet is the box of information that appears on the page when you run a search. Featured snippets provide clear and concise answers to search queries at the top of the search […]

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