Our Content Marketing services are uniquely specific to the Telecom market. Our certified team of experts develop, optimize, and promote search engine friendly content for your business.
In this stage we research and discuss with you what could potentially be your content related issues, and what would best help you reach your ideal buyer personas. We then develop a content marketing plan of action to bring more visitors to your site and boost your conversion rates.
Already have a content strategy in mind, but just no time in the day to create what you need? Have a blog that you just can’t seem to get right? Need something visual to catch more prospective client’s eyes and help you look more professional? We are here for any of your content related needs, big or small! And since we are Telecom specific, you can rest assured that we are comfortable discussing these very specific content needs.
That blog post seem to be doing nothing for your site? We are well versed in SEO, and put those skills to work when it comes to content creation. We can optimize your pieces to be more Search Engine friendly, as well as visitor friendly, to make sure that content is doing everything it can for you.
It’s important to include several different assets in your content marketing strategy to capture leads in each stage of the buyer’s journey.
In the first stage, the Awareness Stage, the buyer is only just becoming aware that they have a problem. They may not even know what the solution is.
The buyer knows what their problem is, and they are researching what solutions are available to them. They are now considering their options and honing in on what is best for their company.
Here, the buyer knows what they need to solve their problem, and what it is that they are specifically looking for, and they are ready to decide who they want to go to for their solution.
You may be asking yourself, why is Content Marketing important? I’ve been in the Telecom industry for years, why fix what isn’t broken?
While from your prospective, cold calling and television ads may seem fine, as we move forward into this more digital world, these tactics are dying out. The younger generations that are moving in aren’t responding to these methods. In fact, these methods are becoming increasingly more difficult to even achieve. Did you know that more than 5 million people are on do not call lists? That means you are missing out on a lot of potential clients trying to cold call.
With technology as advanced as it is, the way people buy is changing. They are doing their own research and educating themselves thoroughly before ever even reaching out to a company.
But what does that have to do with you needing content?
If you have no content on your website, then when these potential clients are searching for this information, they are being led, practically spoon fed really, to your competition with content by Google and other search engines. Without content, search engines barely even know you exist.
It’s time to stop treating your website like essentially just a business card, and use it like the tool it is designed to be. Provide value, and these potential customers that are searching for information, will not only come to your site, but will also trust you before ever even talking to you, because you helped them.