Content Marketing Services

You may be asking yourself, why is Content Marketing important? I’ve been in the Telecom industry for years, why fix what isn’t broken?

While from your prospective, cold calling and television ads may seem fine, as we move forward into this more digital world, these tactics are dying out. The younger generations that are moving in aren’t responding to these methods. In fact, these methods are becoming increasingly more difficult to even achieve. Did you know that more than 5 million people are on do not call lists? That means you are missing out on a lot of potential clients trying to cold call.

With technology as advanced as it is, the way people buy is changing. They are doing their own research and educating themselves thoroughly before ever even reaching out to a company. 

But what does that have to do with you needing content? 

If you have no content on your website, then when these potential clients are searching for this information, they are being led, practically spoon fed really, to your competition with content by Google and other search engines. Without content, search engines barely even know you exist.

It’s time to stop treating your website like essentially just a business card, and use it like the tool it is designed to be. Provide value, and these potential customers that are searching for information, will not only come to your site, but will also trust you before ever even talking to you, because you helped them.