As a small to medium size business owner, you wear a lot of hats. This can make it a difficult feat to master all that it takes to truly get your business running like a well-oiled machine. We know that one of the most difficult, yet most needed, aspects to learn is how to master marketing your telecom business without having the budget to compete in ad wars with the big-name competitors. But when it comes to choosing a solution, it can be difficult dealing with marketing uncertainty.
We totally get it. Your business is important to you, and you want to be sure you’re doing what’s right. Unfortunately, while marketing is a fantastic tool to grow your business, it does come with a lot of What If’s.
As an SMB, are you worried about your budget bouncing back if these strategies don’t pan out? Maybe you’ve been burned in the past? Well we’re here to discuss a few points behind marketing uncertainty and help you make an educated decision that can benefit your business.
Afraid to Jump In
The unknown is a terrible place, surrounded by what if’s and what will happen. It can leave a business owner feeling overwhelmed by decisions. Maybe you look at your competition and wonder “why isn’t that working for me?” You want a guarantee that your efforts will work, but it must be taken into account that what works for one person, may not work for another.
We have to ask, do you really want to mimic your competitors exact moves? Wouldn’t you like to surpass them? Doing so requires following a different path that allows your business to shine, not copying the competition.
Another great fear when it comes to marketing is the price point. It can cost a company an arm and a leg to get its marketing off the ground. Well luckily, there are beneficial ways around that particular marketing uncertainty.
You don’t need to worry about hiring a full-time marketing employee when there are plenty of outsourcing options, some with a particular niche that is exactly what your business is looking for.
There are also methods to grow your reach organically. Helping you avoid spending money on paid advertising like billboards and Google Ads.
Related: Google Ads Basics
Content marketing is the best method to create lasting organic traffic. This is what Google uses to associate your site, and business, with a particular topic.
Did you know that nearly 50% of people use Google to find a new product or solution? So, essentially, if you’d like searchers to know you sell Unified Communications solutions, you would incorporate pieces on the topic to help Google and the other search engines know that this is what your business offers. The more pieces you have on the topic, the better you look to search engines.
Similar to content marketing, this helps searchers find you. Every little thing written on your site should help your business rank higher for the services you offer. If your website isn’t optimized, then it’s basically just a pretty business card waiting to be handed out by you. It’s no longer a tool that’s drawing in traffic on its own.
Social Media Marketing
Social media marketing, while maybe not the most important to a telecom company, should still be utilized. It gives your users comfort to be able to validate the authenticity of your business. Especially in a market that can be overwhelmed with false sellers.
It also gives you a platform to spread information about your business, and generally give yourself a more approachable personality to the prospect.
Related: Inbound Marketing Strategy – Drawing Customers to You
Marketing uncertainty can be a terrifying thought. It’s scary when the risk of loss comes into play. But if you’re at the point where you are looking for solutions, then you have just as much to risk by staying where you currently are.
Remaining stagnant by not making a choice to change up your marketing efforts is still making a choice. Can your business afford to remain where it’s at long term?
Overcoming Marketing Uncertainty
When it comes to dealing with marketing uncertainty, there is hope! While there is no 100% fail-proof answer, there are positives to consider.
For instance, when you choose to hire someone to run your marketing department, you can rest assured that they know exactly what indicators to look at when adjusting a marketing plan to meet your needs. The downside to hiring outright is that you could be stuck with their skill-set and opinions. Or you quickly find that one person cannot do it all.
However, by choosing a marketing agency, you often have access to an entire team of experts. Marketing agencies are a perfect way to stack the cards in your favor because they come loaded with proven tactics. Which allows you to focus your attention elsewhere in your business while trusting the experts to expand your business’s reach.
GreenStar Marketing Has Your Back
Marketing uncertainty is at the root of all of our customer’s worries. At GreenStar Marketing, we do everything we can to put those worries at ease.
As a telecom specific agency, we know all about your industry, from the hot topics, the acronym of the month, to the major players, we have the knowledge to jump in quickly. That means we know how to customize a plan best suited to your business and you won’t spend hours educating us on what VoIP is. You won’t just receive fluff content, rather content curated to fit your needs as a telecom business.
We can help you build trustworthy and lasting relationships with your customers. Plus, telecom is a great market for organic traffic, so we know what it takes to help those customers reach you. We know who your competition is and how to leverage your key differentiators to win more.
So what are you waiting for? Give us a call at 844-424-7827 or reach out to us. We’d love to talk to you about your marketing worries and help put you at ease!