As every business owner knows, your work responsibilities never end. Along with decision making, hiring, managing, customer support, product training, etc., you are also responsible for drumming up customers. What if your specialty focuses solely on telecommunications and you don’t know much about marketing? This is where outsourced marketing can be very beneficial.
What is Outsourced Marketing?
Forbes describes outsourced marketing as follows: “Outsourcing marketing enables companies to acquire all the expertise, tools and tactics of a comprehensive marketing department from a third-party company, which eliminates the need to hire skilled marketing personnel.”
Why is Outsourced Marketing for You?
There are many facets to marketing. Are you prepared to plan and launch a successful marketing campaign on your own? Will you need to hire talent to do this? Would you like a member of your staff solely focused on marketing duties? Outsourced marketing is the answer you are looking for. With outsourced marketing, you don’t need to dedicate a member of your staff to marketing tasks, and you don’t have to learn any new skills yourself either. Below are just a few marketing pieces that outsourced marketing will take care of for you.
Marketing Plans
When you use outsourced marketing, the agency you work with should help you create a marketing plan. This is the base that they will work from. With this plan, a marketing agency can offer you a contract that explains what marketing items and services they will deliver to you.
Do you know what SEO stands for? It’s search engine optimization. If you did know what SEO was, do you know the best practices surrounding SEO? A marketing agency sure does. A good agency will ensure that all content they created has the proper SEO and may even offer to apply their SEO strategies to content that you already have.
Content marketing has the potential to bring you leads organically. In the world of leads, organic is what you want. With proper content marketing, you can expect more traffic on your website, increased website conversion rates, a boost in brand awareness, and a whole lot more.
Do you have a website? Did you build it yourself? When was the last time your website was updated? A poorly designed website that is hard to navigate can cost you clients. A marketing agency has someone on staff that specializes in website creation to help you put your best foot forward with your current clients and potential customers.
Did you know that 72% of the United States public uses some form of social media daily? That’s a great place to reach out to your target audience. However, when you put out social media content, it needs to be relevant, helpful, and stick to a strict routine. Crafting great social media content can be time consuming, so outsourcing this marketing task is a great idea.
And Much More!
There are many more tasks that can be offered by an outsourced marketing agency. Don’t be afraid to ask a marketing agency for a menu of services.
Not All Agencies are Equal
If outsourced marketing sounds like the route you would like to take, you need to ensure you pick the right marketing agency. After all, any marketing agency can hand you content, websites, and SEO keywords. However, you need specialized content. You need an agency who knows and understands the telecommunications industry.
GreenStar Marketing is the telecommunications marketing agency you are looking for. They focus solely on telecom, so they understand the industry. In fact, their combined telecom experience is well over 100 years. This means the marketing collateral they offer is relevant and accurate, and you will have to spend less time explaining your business to the team. Contact one of the marketing specialists at GreenStar Marketing today.
