SEO (or Search Engine Optimization) is perceived to be hard. But there are basic SEO tips that anyone can use to maximize exposure in search engine results pages (or SERPs). Maximum exposure and high ranking is vital for survival. And since we are in the digital era, there is a high demand from consumers to find content faster. Which means you need to know how to rank your content fast.
There are literally millions of pieces of content published daily. So, it’s no wonder why it’s important to understand and keep up-to-date on SEO techniques that will help index and rank your content faster.
Here’s how to rank content fast:
- Utilize a sitemap
- Relevant linking
- Keeping it fresh
- Connected with Social Media
- Keywords and keyphrases
Utilize a Sitemap
Sitemaps optimize the SEO process by submitting your URLs to Search Engines. This SEO tip helps your URLs index faster. Especially if it is a short URL. Never underestimate a well-formatted URL.
The rule-of-thumb is to keep your page and post titles to around or under 5 words. And, even if you can’t keep the titles short, making sure the permalink is at or below 5 words is a must!
In addition to a sitemap, another basic SEO tip is to ensure that new content is linked to important pages. Pages that touch on the same subject as your new piece. Such as blog posts and product pages. As this makes the new content index and rank faster.
If you have a sitemap, you can easily look at that and see where new content fits. As well as, which other pieces to link to and from.
Keeping It Fresh
If content is out of date, consumers will head to a more recent source. Since there is stiff competition, high quality and up-to-date content is vital for ranking faster.
Relevancy is the other key to keeping it fresh. It’s important to publish content that consumers want to read and actually search for. This will not only improve the content’s rank, it will also improve your domain authority.
Furthermore, updating old content with links to new (relevant) content helps keep visitors on your site. This will increase domain authority and rank in the SERPs.
Rank Content Fast with Social Media
Every company with a website should ensure that they are on Social Media and active, too. Website links are easily shared through Social Media channels. So all that new content you’re pushing out has the potential to spread like wildfire because of Social Media.
Linking to your content on Social Media also improves your website’s SEO ranking. That’s right! Search Engines actually do index Social Media posts! The more your links that spread, the more domain authority your website gains. That domain authority weighs pretty heavily on site ranking.
Even if your Tweets and Posts don’t go viral, Social Media increases brand awareness and credibility.
Keywords and Keyphrases
Keywords are a very important aspect of indexing and ranking content fast. But, you can’t just dump a bucket of keywords and keyphrases into your content. Search Engines are experts at differentiating between good content and keyword stuffing. And keyword stuffing will adversely affect your ranking.
Your content needs to be easy to read. Otherwise, your bounce rates will skyrocket and your ranking will drop. The best keyphrases, that get ranked faster, are 3-4 word phrases that best summarize the overall point of your content.
Not sure what keywords to use? There’s an easy fix for that! With your content in mind, turn to a Search Engine. Then, from a consumer perspective, try searching for the answer your content will provide. You may even find new ideas for even more content.
Now Go! Rank Your Content Fast
Even though the above SEO tips are basic, they are very important. If you have a website that uploads content but there is low traffic, then these tips can help your new content get indexed and ranked faster.
Not sure if SEO is all that important? You need to read this then: Why You Need SEO
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