Let’s face it, no matter who your target audience is, social media is the most powerful marketing tool that we have in modern times. Brands without social media presence are often left behind in a competitive market where social media can give you all the leverage that you need to make your brand known. Furthermore, a social media following is almost like having your own personal audience that you can promote to whenever you want. But is social media marketing the way to go for the telecom industry? The short answer is, YES.
What is Social Media Marketing?
Social Media marketing is the process of promoting your brand through any social media channel. Social media marketing is also the perfect way to form a community of people who are interested in what you have to offer. If you have a website, it can also be helpful to drive traffic towards it with the use of engaging content.
Social media marketing is constantly evolving, we see a new platform become popular every day, but what is probably the best thing about it is that your followers or the people that follow your content will always be aware of your brand and the content that you post, all you have to do now is to keep it fresh.
Why Social Media Marketing is Beneficial for Telecom
You may be thinking, ‘okay that’s interesting, but I’m in the telecom industry. My products are not marketable over there!’ Turns out you are mistaken. Social media is exactly where you want to be looking for potential customers. First, if your brand has a strong social media presence, you automatically gain an edge over competitors who don’t, because you are putting your brand in front of people.
Furthermore, people might not necessarily be conducting research on Twitter while looking for a provider. But if they like and engage with the content you post, you are creating a connection with them; when they are looking for a provider, they will think of you. Social media marketing is also the perfect way to have your own customers do the marketing for you. When a customer is happy with your service, they will often leave positive reviews and comments on your page that others will see.
But the greatest thing might be that social media humanizes your brand! You can interact with your customers as if you were with them face to face, this has revolutionized the telecom industry in ways we had never seen before.
What Channels Should You Be Using?
Telecom customers come in all shapes and sizes. It’s hard to determine specifically what a business owner looks like, however LinkedIn, Facebook and Twitter are where you’ll have more luck finding your customers. Keep in mind that the content you need to create for say Instagram will be very different from the content you should be creating for LinkedIn, so focusing on these three platforms let’s break it down shall we:
- LinkedIn: This platform is the most business focused out of all social media platforms. LinkedIn is filled with business professionals looking to connect with other professionals and opportunities. For B2B businesses like those in telecom, LinkedIn is basically a pot of gold.
- Facebook: Since its conception and introduction in 2004, Facebook has firmly positioned itself as a mainstay of modern social media. Facebook has amassed around 1.9 billion users worldwide, and its main consumers are Generation X and Millennials. The main features that you could take advantage of, as a business owner, are their advertising tools. Facebook ads are practical to use and can reach thousands or even millions of potential customers.
- Twitter: Last but not least we have the blue bird. Twitter has always had the power of massive outreach through a few words. While Twitter has introduced new tools over the past few years like Twitter spaces and Twitter community, it remains popular for interactions with words. It is a great way for you to engage with your current and potential customers to build brand loyalty. Twitter is the perfect place to share your mission and values, this is where likeminded people might find you and want to do business with you.
Now that’s not to say you shouldn’t give Instagram and TikTok a go as well, please go for it! At the end of the day the more social media presence the better, and people of all ages and paths of life use these platforms as well. They are vastly different though! So do plenty of research before posting on each platform.
Create a Social Media Strategy with Greenstar Marketing
If you are ready to get your brand on social media marketing but don’t know where to start, we are exactly who you are looking for. Our team of marketing superheroes will take the task of building a solid presence off your hands and deliver a social media marketing strategy that will connect you to the world out there. Give us a call now and let’s get started.
