As a leading telecom marketing company, we understand the importance of keeping our customers informed, not just about marketing but about the ever-changing world of telecommunications. In this blog, we aim to shed light on the top five telecom industry trends shaping this industry this year – and possibly the next. So, let’s explore them together!
1) Telecom Companies are Bundling More
This year, we’ve seen so many telecom companies bundle their services or add new services to existing bundles. And that’s because customers are happier with bundled services. And when more services are included in those bundles. In short, they want an all-in-one provider. Why? Because it’s convenient, and the prices are usually lower than “building your own bundles” with different providers.
Here are just a few services we’ve seen our customers adding to their bundles:
- Mobile Broadband (4G, 5G, etc.)
- Fiber Internet
- Virtual Private Networks (VPN)
- Cloud Computing & Storage
- Software-as-a-Service
- Collaboration Tools
- Cybersecurity Security Solutions
While some providers build these solutions in-house, most partner with other providers to build their bundles. This makes the process more affordable and allows them to expand their services quickly and efficiently.
If you haven’t already, consider adding one of these services to your product suite – whether by building your own or establishing a partnership!
2) Telecom Companies are Using Edge Computing More and More
Before we talk about the why, let’s address the what. Namely, what is edge computing?
Edge computing is a technological advancement that allows telecom companies to process and analyze their data on servers closer to the origin of that data.
Let’s say you have a security camera at your front door.
Instead of sending all the camera footage to a remote server for analysis, edge computing allows the camera to analyze the footage itself right on the device or a nearby hub.
So why is this part of our telecom industry trends? Because it enables:
- Faster data processing (no more massive consumption of bandwidth)
- Better real-time analysis
- More stable connections
- Cost savings when it comes to processing data
After all, if your devices can process data all by themselves, why pay to keep remote servers up and running?
Plus, it helps you stay compliant with data privacy regulations.
Oh, and did we mention that many businesses are turning to telecom providers to help them deploy edge computing solutions? Because they are. Especially in the delivery and manufacturing industries.
If this type of computing power would be perfect for your customers, partner with a company that can help you add edge computing to your current product bundles!
Just be sure your pricing is transparent, and your installation plans are written in simple English.
3) Telecom Companies are Using AI to Help Optimize Their Networks
AI is more than just ChatGPT and MidJourney. It’s also a way for telecom companies to keep their networks at peak performance – without leading to employee burnout.
More and more telecom providers are using AI algorithms and machine learning to:
- Find congestion or network issues, enabling providers to allocate their bandwidth better. This results in improved connectivity and faster speeds.
- Detect worrisome patterns and potential problems. This allows providers to address maintenance needs proactively, minimizing downtime and making the network more reliable.
- Identify fraudulent activities like unauthorized access or suspicious call patterns. AI automatically analyzes large data volumes and helps providers protect networks and customers from potential fraud.
- Continuously monitor network traffic, identifying abnormal patterns and cyber threats. This helps provide responses in real-time, maintaining data integrity and confidentiality on their networks.
AI is a great way to keep things running smoothly if you’re currently understaffed or can’t afford to hire new staff even though you’re growing.
4) Telecom Companies are Investing in FWA Technology Thanks to 5G Adoption
You can’t talk about telecom industry trends without talking about 5G. But did you know there’s another trend riding on 5 G’s coattails? Fixed Wireless Access (or FWA) technology gained quite a bit of popularity in the United States last year as more and more cities had access to 5G speeds. In fact, it accounted for the majority of new broadband connections.
First, what is FWA? It’s a type of technology that uses radio waves to send high-speed signals that’ll help data transfer between devices.
But as growth slowed in 2023, people began to wonder if it was really the best option, especially with wired options like fiber and cable available. For now, though, FWA performance is satisfactory for most users. And the technology is expected to improve over the years – both in speed and in quality – so many mobile network operators are optimistic about its future.
Many telecom providers in rural areas are using FWAs to cover areas that might lack proper fiber infrastructure or have been largely underserved by other providers due to how remote they are.
Investing in FWA technology might set you apart from your competitors if you serve communities in more rural areas.
5) Telecom Companies are Doubling Down on Cybersecurity
As the industry’s reliance on digital infrastructure grows, so does the likelihood of cyberattacks. Especially because many telecom companies handle vast amounts of sensitive customer data, including:
- Personal information
- Financial details
- Communication records
This is why one of the major telecom industry trends is intensifying and upgrading cybersecurity. Telecom companies are under a lot of pressure to make sure there’s no easy way for hackers to get into their systems via third-party vendors, uneducated users, or outdated systems.
We’re convinced that understanding and addressing common cybersecurity threats will be among the top telecom industry trends in 2023.
Stay Agile & Keep Up with the Telecom Industry Trends with GreenStar Marketing
Looking to take your telecom industry trends to the next level in 2023 and beyond? With GreenStar Marketing, you’ll benefit from our expertise in marketing and our extensive knowledge of the telecom industry trends. Contact us today to learn more about our customized marketing solutions!
