Why Hiring a Digital Marketing Agency Will Fuel Your Business’s Strategic Growth

Companies do a lot of acrobatics trying to stay relevant. Advertising antics result in big-ticket expenses, and while the statistics on this vary a bit, Small Business Trends average them out at around $70,000 to $100,000 per year. This is almost one-tenth of the total revenue of a small business whose annual revenue is $1 million.

Marketing is, therefore, regarded as a budget buster. Some companies choose to cut back on these costs and focus on their in-house digital marketing techniques. However, those who choose to use a digital marketing agency will tap into the benefits of bespoke market opportunities that don’t break the bank.  

Why Should You Hire a Digital Marketing Agency? 

It can be tempting to skimp on marketing because it can feel like the efforts shoot out into a black hole, and the results are sometimes not visible at first site. Instead, companies often opt to try to wing it with their marketing.  

It’s Cost-Effective:  

In comparison with its counterparts, a digital marketing agency can save you millions of dollars. AdAge finds that the average current price for TV ads running around the same time as prime time shows is $122,899 through to $125,833 for a 30-second ad. This ad cost can spike because of the TV network’s show programming, with Thursday night football for NBC ads estimated at $440,523 for a 30 second ad. 

By contrast, running a digital ad on TikTok follows a fixed price structure determined by the campaign. The average TikTok lasts 34 seconds and has a spending window of $5-2,000. With their extended resources, a digital marketing ad agency could be hired to produce an entire package of ads for your team before you would spend the same as you would with a TV ad of the same length.  

It’s Easy:  

You really only have to point your digital marketing agency in the right direction, and they will take care of the rest. Client-to-service communication is important to make sure you get what you ordered, but with today’s phone technology, this is also incredibly simple.  

It’s Safe:  

Using a digital marketing agency is a safer bet over trying to navigate the waters of the market’s high and low tides on your own and is cheaper than hiring a big agency, meaning it’s a safer cost investment if the campaign does not generate as much traction as hoped.  

Digital Marketing Can Distribute Budget Resources  

Businesses are more than eager to jump into digital marketing first. As Harvard Business Review notes, marketers polled by The CMO Survey are willing to devote 57 percent of their campaign budgets to digital marketing. This study, which ran in 2022, found that, at that time, marketers were poised to push their spending up by 16 percent for 2023.  

These statistics tell the story of eager marketers who are willing to throw a lot of cash at digital relevant content but who may not be informed where the creative genius would best flow.  

Why Hire a Digital Marketing Agency Instead of Flying Solo  

The decision to hire a digital marketing agency will depend on the needs of the individual business. Forbes finds that hiring a digital marketing agency grants small companies access to resources that may exceed the current budget, taking the pressure off that big 100,000-dollar-per-year receipt. Still, the perks go above the pay grade, with steady access to resources being one piece of a much bigger benefits puzzle.   

Support Carries Through Employee Absences 

You keep getting support even if your in-house team is out of the office, which means that high-risk marketing campaigns remain well-oiled even through the highs and lows of life.  

Broad Perspective Gives You Competitor Insights 

Your digital marketing agency has a Rolodex of clients with their own competitors. This means that the average digital marketing agency has deep insights into who your industry competitors are. Such a broad perspective gives them a range of insights into what is ranking well and what techniques to try with your agency.  

Focus on Marketing is Laser Locked   

Your team is busy doing other things. Building a business and maintaining quality relationships with customers is a constant process. However, Forbes notes your marketing agency’s express purpose is to make you look good to potential leads, with laser focus.  

Results Are Driven by Stats and Data   

The pros at Forbes found that digital marketing agencies lead with stats and data, diving deep to bring you insights (and their corresponding source links) that boost your reader’s confidence. The numbers show you are knowledgeable about your niche, and your customers will feel that added sense of authority when they can see the stats.   

Hiring GreenStar Gets Your More Benefits   

Not all agencies offer equal perks. GreenStar is your go-to source for telecom-focused marketing. Our insights into this industry surpass the general sweep of even big-label agencies, giving you a holistic and down-to-earth approach to communicating your needs as a hosted communications service provider. We offer: 

  • Website design services to help your web pages dress their best for meeting potential customers.  
  • Marketing campaigns to represent you to Google and social media in a way that encompasses the nuances of your products and brand.  
  • Inbound and outbound strategies, SEO services, and ADA compliance services to distinguish you as a bona fide brand.  

The Ongoing Positive Impact of a Digital Agency   

HubSpot unearthed that blogs drive 97 percent more links to their business and scale up indexed pages by 434 percent than other forms of advertising. Working around the clock to spearhead skyscraping scalability in your site’s content economy, a digital agency has intrinsic lifetime value for your brand’s repeatable growth strategy tactics.  

Partner with GreenStar Marketing to Skyrocket Success  

If you are ready to elevate your market to the stratosphere and save money, then it is time we talked. Reach out to Green Star Marketing today to learn more about our targeted content services that focus on building your foundation of Google content and scaling your business to years of steady growth.  

Stephanie Benzik

Stephanie Benzik

Stephanie is the Senior Director of Marketing at GreenStar Marketing. She started out studying Interior Architecture and Design, but found her true passion in Marketing. Stephanie has been working in the Telecommunications industry since 2013. In her free time, she enjoys cooking, spending time with her family and dogs, and binge-watching Netflix.
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