Is your website still hosted on Geocities or does it still have that construction guy telling its visitors, “New website coming soon?” In general, does your website need a little *something* to make it up-to-date and ready to take on the future? If you are about to take on the ”redesign” adventure, it may be prudent to take Yoda’s advice and unlearn what you have learned from the website redesign practices from the past.
Website technology and user behavior work in cycles and change as often as the breeze. You must keep up with user behavior and continue to tailor a website that optimizes the user experience in order to stay relevant and competitive.
The importance of website redesign is often overlooked. However, a great website can be one of your best business assets. Below, we will cover some key website information to keep in mind when thinking about your website redesign.
Improve the User Experience With Website Redesign
While you might have underwent a website redesign recently, are you tracking user behavior? Is your bounce rate high? It may be because your visitors are landing on your website but they’re unsure what you do (no value prop) or where to navigate. They could feel stuck in a dead-end.
Provide them with an easy-to-navigate website where the directions and path to conversion are clear. Place your most important content at the top of the fold and don’t assume your visitors are scrolling down to the very bottom to see your testimonials. Make sure you’re using technology that grows with you and use latest features and functionality so you don’t need to redo the site every year.
Keep Up with Competition
It’s important to keep up with your competition, so keeping an eye on their designs should be part of your process. There have been many occasions where we’ve seen a new website design and then a few months later, they’ve made updates. Do your research, and try to understand why they needed a quick update. What about their site design is good and drawing customers.
For your own site, it’s important to remember that website redesign shouldn’t be looked at in 18 to 24 months (about 2 years) cycles but should be constantly monitored. With a well monitored site, you should be able to keep up with customer demands and expectations. As a telecom communications provider, you might want to add tools like savings calculators so your prospects can see how much money they can save by upgrading their systems.
Reflect On Your Marketing Strategy
A great time to approach website redesign is when you revamp aspects of your business. For example, you may not be implementing the same marketing strategy from just a few months ago- time for an update. You might have launched a new product or service- time for an update.
Remember, your website is often your business’ first impression on potential clients. Your website should reflect your marketing strategy, business goals, and current state of business.
Convert More Visitors to Leads
Your website is one of the most powerful tools in your arsenal for lead conversion. You’ll need to redesign your website around that strategy of conversion. Your site should deliver a clear value prop (what you do and how you solve your visitor’s pain points), who your audience is, and convince them to take the next step to becoming a customer. In order to remove any friction that gets in the way of converting be sure to include:
- Transparent pricing
- On-demand demos
Improve Search Visibility
In order to keep your website relevant and ranking high in search engines, you need to be conscious of the content on your website. Your content might be outdated, or your targeted keyword topics might have changed. It’s essential to hit those targeted keywords on your high-value pages and always be adding content. You might have a beautifully designed site and solve your customers’ problems, but it doesn’t matter if people can’t find it through a simple web search.
Answer your prospects’ questions within the content of your pages, and if you feel you can educate and provide value to your visitors, start a blog. See how you can answer questions, solve problems, and establish trust through keyword research. You can even go into Google and start asking the questions your prospects might ask. Work with your sales team to find out what their customers’ problems are and how you’ve solved them.
Brand Consistency
Your website needs to have a consistent look and feel throughout. If a visitor lands on your site, navigates and sees different colors, fonts, inconsistent imagery, they may exit. They may not know what you do, or the inconsistency might be a red flag for them, as they may feel the company is disjointed. Having different menus or navigation could end up frustrating them. It’s essential to have a cohesive look throughout your website and that includes the color palette, fonts, button styles, and creative (imges, iconography, etc.)
GreenStar Marketing and Website Designs
GreenStar Marketing knows the telecom industry and can give you a website redesign to meet your business’s goals. We know the challenges you face when it comes to generating traffic and converting visitors to customers. GreenStar will work with you to develop a plan with tactics to meet your goals. Contact us today and let’s get started on growing your telecom business.
