We all know that a great marketing campaign has some aspects of social media included. As someone in telecom, are you well versed in social media best practices? If you are, you know the value that social media adds to your company presence.
If you are not aware of social media best practices, you could be doing a whole lot of work and not seeing very many results. This frustration can be avoided if you change your social media postings and follow a few simple rules.
3 Social Media Best Practices
If you are ready to stand out amongst your competitors through a great social media campaign, the following social media best practices can help you. As you build great content, your following and engagement will grow, which can lead to an increase on your bottom line.
As you build your social media campaign, you need to ensure that you are working on building relationships. Your followers should be at the forefront of your mind whenever you create content. You need to cater to their needs – what they want to see and read. As you build your posts with your audience in mind, you are beginning to build a great relationship with them.
Once your content is posted, be sure to interact with any comments that are made. When you interact and engage with your audience, they feel like a valued customer and viewer. This feeling will ultimately lead to a positive relationship between you and your viewers.
You also need to listen to what your viewers are saying. If they are your target audience, getting to know what their preferences are, understanding issues that are important to them, and responding to concerns they may have will go a long way in building a relationship with your audience.
Content is King
When you create content for your social media pages, it needs to be well thought out. Creating content just to create content doesn’t do much for anyone. A great social media plan has a lot of purpose and creativity. Some general guidelines to keep in mind as you create your content plan include:
- Not all platforms are created equally. Not only does the content you create for each platform vary widely, but the audiences of each platform are also different and expect different content. For example, Instagram is heavy with visual content, whereas Twitter is mostly words.
- Create a reliable presence by posting regularly. You can plan ahead using a scheduling calendar and utilize automation for your posting with social media tools. This is a terrific way to organize your posts and ensure that you stay relevant to your audience.
- Your content should be diversified amongst different platforms, but also throughout the same platform. That means you need to ensure that your content has variety. No one wants to consume the same post over and over.
- Stay on brand. Your content should be like pieces of a puzzle. The overall picture needs to give a definitive tone and stance. If you have too many people posting for you, or if you do not have a set plan, your social media can become confusing for your audience.
Use Your Data
One of the most successful ways to get the most out of your social media presence is to set up SMART (Specific, Measurable, Attainable, Relevant, and Timely) goals and review analytics to ensure that you are meeting these goals. If you are, keep it up. If you aren’t, be sure you’re adjusting your SMART goals according to what your analytics reveal.
Get the Help You Need
While these three social media best practices are particularly important, they just scrape the surface of social media best practices that you should follow. If this all seems a little overwhelming to you, fear not. There is help available to you. Marketing agencies like GreenStar Marketing are well versed in social media best practices. Set up a call today to discuss your social media marketing plan.