If you’re here from Part 1 of our LinkedIn Strategies series, welcome back! And if you’re not, we’re happy to have you join us! In this 3-part series, we are breaking down advanced LinkedIn strategies that you can implement to take your business to the next level and solidify your digital presence.
LinkedIn has become the go-to social networking platform for professionals to find meaningful connections and establish themselves as industry leaders. And the last thing we want you doing is lagging behind! So, without further ado let’s jump into some strategies regarding some LinkedIn-specific tools:
Sales Navigator – LinkedIn’s Resource for Salespeople
Sales Navigator is a comprehensive sales platform integrated into LinkedIn. It allows salespeople to sell their services virtually. It also facilitates building and maintaining relationships with their current customers. How? By integrating LinkedIn with their CRM software of choice. Within Sales Navigator, sellers can also find all the data that they need to analyze their customers’ preferences.
You can leverage Sales Navigator to help you with your business operations by targeting the right buyers for your products and then engaging with them. Here are some things that you can do with Sales Navigator:
- You can have access to even more advanced search criteria.
- You can save your searches to keep potential customers or partners in sight.
- You can also save leads at the individual or company level.
- You can generate alerts for people or companies that you’re interested in or are currently pursuing.
- You or your team can keep a list of potential clients and add or remove them over time.
Sales Navigator isn’t free, but it can be a key tool for the development of your business if its functions serve a purpose within your company. Prices start at $80 per month if you opt for an annual subscription, or $100 if you pay month to month. But if you meet specific criteria, you might be eligible for a free trial!
When navigating LinkedIn, you may find yourself in a situation where you need to get to the connection of a connection. These are called “Second-Degree Links.” LinkedIn will let you know which of your connections has a connection with a person you are searching for. The right way to go about connecting with a Second-Degree Link is to ask your mutual connection for an introduction, preferably personally. This is a great way to broaden your network, but make sure you are being respectful and going through the correct methods of contact.
We’ve told you all about finding people and making connections, but once you’ve found them, how can you reach out to them? There are many ways to reach out to an individual in a professional manner. You may be able to find their email on their profile, through their personal website, or via a personal introduction through mutual connections.
All that is awesome, but LinkedIn also has its very own built-in messaging platform so you can reach people directly through LinkedIn. Furthermore, if you want to reach out to someone that doesn’t really know you. an InMail might be the most professional way to do it – especially since most people on LinkedIn are there to make professional connections anyway. A good way to start any InMail is to introduce yourself – what your profession is, what company you work for, and why you are interested in connecting.
Inmail also allows you to send audio and video files, which can be useful once you are further into a conversation with a connection. You can even attach PDFs, images, and gifs to keep conversations lighthearted! Just remember to keep the correct tone of conversation depending on who you are talking to.
LinkedIn Website Analytics
Like many other social media platforms, LinkedIn has a website analytics function. This tool tracks all of your website’s visitors according to the information that they share on their LinkedIn profiles. You’ll be able to gather information such as where your audience is located, what industries they work in, what their job titles are, and more. Knowing your audience can help you tailor your content to them – helping you make the most out of each post.
LinkedIn’s website analytics also allows you to see which of your posts your audience responded to best, how many impressions, clicks, and likes you got over certain periods of time, and even create specific audiences to track. Once you have your audiences tracked you can create tailored ads for them and optimize your ROI.
Congratulations! You’ve Made it Through Our Advanced LinkedIn Strategies Part 2
Alright, friend, there’s just one more blog to go. You’ll want to stick around for that one as we’ll break down a comprehensive list of steps to make your LinkedIn company profile stand out from the rest. If this blog left you with some questions about LinkedIn strategies, reach out to us today! At GreenStar Marketing we can help you create the best content to get your LinkedIn to the next level! See you in Part 3.