Marketing for small businesses can seem like an insurmountable task. However, with a clear focus on what your goals are, who your clients are, and what you can offer your clients, you can craft an effective marketing plan with a high return on investment.
DIY Marketing Strategies: Make a Plan
Even though you may not be a ”big business”, marketing should still be a priority. This is because small to medium-sized businesses often do not have the resources that big businesses have, and they should focus their time and efforts on a plan that will have the biggest impact and ROI.
When creating your DIY marketing strategies, you should be sure to include the benefit of your offerings to your customers, your selling proposition, and possibly your pricing. Once you have these ideas in place, you can start to outline them and go into more detail.
You should consider your marketing distribution methods, sales strategies, advertising strategies, promotional strategies, and how you will manage transactions with your customers. Once you start to consider all these things, your marketing plan will become easier to manage.
DIY Marketing Strategies: Consider Your Customer
As your DIY marketing strategies start to come together, you will need to consider which avenues you want to utilize to best reach your desired target audience. While most people think of paid advertising when they think about marketing, these are not always the best routes to take. In fact, low-cost and high-impact alternatives may be the best place to start.
Social media and email are great options to reach your customers. However, you need to know and understand your customers and their habits before you create your content. For example, when you create your content for social media, you need to consider what type of content works best on each platform. In the next section, we will touch on which generation is the highest percentage of users on each platform, and what the content of each platform looks like.
- Facebook – Great for longer posts, most users include Boomers, Gen X, Millennials.
- Instagram – Visual content and very few words. Most users are Millennials or Gen Z.
- YouTube – Video content. Gen Z and Millennials make up a large portion of YouTube’s audience.
- Twitter – Short, catchy phrases with links are best for Twitter and it’s primarily used by Boomers and Gen Xers.
- TikTok – TikTok content is a combination of visual and video content. It is mostly short videos with very few written words. Most users are Gen Z or Millennials.
- LinkedIn – Great place for statistics and infographics with Boomers as the largest set of users.
DIY Marketing Strategies: Leverage Your Website
Once you get your target audience to your site, you need to ensure they stay long enough to convert to customers. Your website is a great place to offer valuable content that provides your leads with solutions for their pain points. This can come in the form of your products, or content that builds you up as a trustworthy expert.
Along with your products and offerings, you may want to consider a blog. Blogs can be optimized for search engines, driving potential clients to your website organically. This is one of the most cost-effective forms of marketing, as those who are searching for your content keywords will be funneled to your site.
Would You Like Some Help?
GreenStar Marketing is full of marketing experts that can help you with your DIY marketing strategies. If you are not yet confident in your content creation for your marketing efforts, we are here for you. Not only are we highly trained in content creation, along with many other marketing techniques, but we also have extensive experience in the telecom industry. Give us a call today, and we can get you started with a lead-generating marketing plan.