Email subject lines are arguably the most important part of your email. This first impression acts as a gatekeeper to whether or not the message receiver will open and read the rest of what you have to say. As a business, it is vital that leads and clients read the content you send to them. Read on to learn more about email subject lines and how they can help you improve you click-to-open rate (CTOR).
Know Your Customers
No one wants to open a salesy, general email. When you send general emails to everyone on your email list, the subject line also tends to be very general. This lack of personalization can turn people off that email, and it will hit the trashcan before it’s even opened.
When you have your list of email recipients, make sure the list is segmented between clients and leads. You do not want to send the same email to your clients as your leads. As you gain more information on your clientele, you can further segment and classify your email lists.
As you continue to segment your email list, you will create small groups of similar clients. Once you have very specific and specialized groups, you can craft an email subject line that is specific to that group.
Here is an example of a specific email subject line intended for a lead who is a decision maker for a school: “Does your school need a communications overhaul?”
Add Some Fun to Your Email Subject Lines
Most email subject lines are streams of text. Imagine if there was a way to make your email subject line stick out amongst the rest. Well, there is. You can make your subject lines stand out with emojis.
Emojis were first introduced in 1997. From that time, emojis along with mobile phones have changed a lot (to say the least). We can now use our phones to compose emails, and our computers can insert emojis into our text. While emojis are still considered lighthearted and whimsical, emojis are making their way into the corporate and professional world.
When you insert an emoji into your email subject line, it’s like having a neon light saying ‘look at me.’ Here is an example of an email subject line with an emoji: “📱Add mobility to your telephone service with VoIP.📱”
Size Matters… Or Does It?
The average email subject line is 3-10 words long. Within these words, you need to try and convey as much information as possible. This information should be very specific, important to the reader, and explain why the recipient should open that email.
This isn’t Twitter, you don’t need to worry about character length. However, creating an email subject line that is too long can cut off important information. On the other hand, a subject line that is too short can look spammy.
Both previous examples have appropriate word lengths for email subject lines.
Keeping Up with the Trends
The current trends in email have people writing their email subject lines with the same structure as a sentence. This means that the first word and proper nouns are the only words that are capitalized, making the subject line look more like a sentence.
Antiquated subject lines have every word capitalized, similar to the title of something. Title are very formal, which may turn some recipients off of the email.
Look at the difference in these subject lines:
“Thank you for being a wonderful customer!”
“Thank You For Being A Wonderful Customer!”
Still unsure? GreenStar Marketing can help!
GreenStar Marketing is here to help you with all your communications and technology marketing efforts. Need guidance on email subject lines? How about SEO services? We got you! We even do website design. Not only do we offer all these services, we also offer so much more.
Contact us today to get started working with a team that is here for you.