Optimize Ad Spend with these Strategies for Cost-Effective Google Ads Campaigns

Did you know that 92.26% of global searches take place on Google? It’s important that your business benefits from that exposure. In order to find your target audience and convert them on your offer, it’s essential to align your advertising efforts to common best practices for cost-effective campaigns. It all starts by not wasting money on tactics that don’t work for your business. Below you’ll discover the tactics you can implement today for a more effective Google ads strategy.   

Best Practices for Google Ads 

Let’s dive right into the best practices for Google ads that’ll help your campaign shine.  

Master Ads Keyword Research 

Optimizing PPC campaigns to target the right audience is key to meeting your advertising KPIs. You must start by understanding your audience’s needs, preferences, and search behaviors. This will give you the baseline for the types of keywords you’ll need to focus on first.  

Utilize keyword research tools like Google’s Keyword Planner to discover relevant keywords, assess search volumes, and gauge competition levels. It’s important to align your keywords with the search intent of your potential customers, whether it’s informational, navigational, commercial, or transactional.  

Organize your keywords thematically and prioritize them based on factors such as relevance and search volume. Once you deeply understand your customers desires and motivations you can expand by looking at your competition. Analyze your competitors’ keywords and ad strategies to gain insights. As you conduct research common competitor keywords will become clear From there, you can decide if those keywords are worth being tested to see if they will perform well and help you meet your goals. Then you can refine your list and bidding strategies accordingly 

Write Compelling Ad Copy That Aligns with The Best Practices for Google Ads 

Writing compelling ad copy that aligns with the best practices for google ads starts by connecting with your audience and helping them to take action. Your headline is incredibly important. It’s where your reader will first connect with your copy. The goal here is to “stop the scroll”, or be attention grabbing among a sea of other ads. Then you should follow up with a body of text that clearly states your businesses unique selling point, what sets you apart from the competition.  

Finally use a strong call to action (CTA) that encourages the reader to take the next step. It should be just one action whether it’s making a purchase, signing up for a newsletter, or learning more about your offerings.  

Tell your audience what you want them to do, then make it easy for them to do it. Once you have your copy ready it’s time to test. Choose a few different headlines and body copy to mix and match until you find a winning combination that resonates best with your audience and leads to the highest conversion rates. 

Minimize Costs with Negative Keywords 

Incorporating negative keywords into your strategy is one of the common best practices for google ads and can help minimize costs and bring focus to your strategy. Start by analyzing your search term reports to identify keywords that trigger your ads but don’t lead to conversions. Once you’ve pinpointed these irrelevant terms, compile them into a negative keyword list. You can then apply these negative keywords to your campaigns or ad groups, ensuring they’re set at the appropriate level—campaign or ad group—for your specific needs. Then update your list regularly.  

Focus on Long-Tail Keywords 

Using long-tail keywords in paid ads can help you access a deeper and richer targeted audience which will go a long way in improving your return on investment. Long-tail keywords are more specific and often less competitive than short-tail keywords, which means they can attract users who are further along in the buying process and more likely to convert. 

Conduct keyword research to identify the long-tail keywords that are most relevant and align with the best practices for google ads. Tools like Google Ads Keyword Planner can help you discover these keywords and analyze their performance then optimize your ad copy and landing pages to match your search terms.  

The GreenStar Marketing Difference  

Getting the most out of Google Ads can be complex, but you don’t have to go at it alone. GreenStar Marketing is here to help you plan and execute highly effective google ad campaigns from the keyword research to copy development to testing and execution of the best practices for google ads. Contact us today to get started!

Stephanie Benzik

Stephanie Benzik

Stephanie is the Senior Director of Marketing at GreenStar Marketing. She started out studying Interior Architecture and Design, but found her true passion in Marketing. Stephanie has been working in the Telecommunications industry since 2013. In her free time, she enjoys cooking, spending time with her family and dogs, and binge-watching Netflix.
Best Practices for Google Ads: Strategies for Cost-Effective
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