Why is a Marketing Campaign important?
Marketing is the process of creating, aligning, and implementing the messaging of your product or service in the right channels to your target audience. A Marketing campaign works with your overall marketing plan to help define your product or service, advertise it to your desired audience, and reach your goals. All in an organized and trackable format. A campaign helps outline the audience, the channels you use to reach that audience, the content you use in your outreach, and also the goals you want your product or service to meet. Keep in mind that a campaign should only last about 6-12 weeks. Create a marketing campaign in these 7 steps:
How to Market Your Product or Service with a Marketing Campaign:
Deliver more effective messaging, target your audience better, and realize results faster by starting with a plan. Here are some great starting points when it comes to creating that plan.
Identify Your Audience
Identifying your audience by defining the problem your product or service solves has to be the first step of your Marketing Campaign. This step will help you choose which channels to use and what content you produce.
Set Your Goals
Think about what you want your campaign to achieve? The objective should be as specific as possible. As an example, “more sales” is too broad. A more specific goal is vital so that the parameters of your campaign are focused and you can measure the success of it. For example, a 15% increase in Polycom phone sales over the next six weeks.
Keeping Up With KPIs
Measuring the success of your campaign along the way is vital, and the best way to do that is to cross check your data against your industries Key Performance Indicators (KPIs). Tracking your campaign performance allows you to make smarter decisions going forward and change courses if needed.
Choosing Your Channels
If your audience is on the younger side, social platforms like Facebook, Twitter, and Instagram are excellent channels to reach that demographic. You must think in terms of how your audience likes to be approached and interacted with. And picking the channels that your audience identifies with is your best bet to reach the intended targets.
However, if your audience is mostly businesses, look at utilizing LinkedIn. You can read more about building your social media presence in this blog. In this step, you can also decide whether you will use paid advertising in your Marketing Campaign. Because, social media platforms often have paid options that are highly beneficial in reaching the right audience.
Conceptualize The Content
Content is King. That means your Marketing Campaign better have content planned. Think about it – you need content for a webpage, for a blog post or two, for emails, for eBooks, and so much more! And the more content you have, the more meat your audience has to chew on!
Map Your Marketing Campaign
Based on statistics and data, decide when to release your content, when to blast your audience, and when to post on social media for the greatest return.
When you have the budget, paid advertising can have quick results. This also needs to be thought of in terms of your audience. Trying to reach the decision makers? Over 20 MILLION decision makers are on LinkedIn (Click to Tweet)! Knowing where your audience is helps you choose which paid advertising platform to use during your Marketing Campaign.
Interested in our Strategic Marketing services? Contact us today! We’d love to help you with your marketing needs, whether you just need a little help, or a full blown strategy overhaul!