Welcome to social media in 2023, where scrolling through our feeds has become as habitual as brewing our morning cup of coffee. And businesses took notice. Now there are thousands – if not millions – of companies with active social media accounts, increasing brand awareness and boosting sales.
In this kind of landscape, keeping up with the latest social media marketing trends isn’t just a recommendation. It’s a requirement. Especially if you’re trying to stand out from the crowd, and that’s where we come in!
We know it can be overwhelming to keep up with every social media marketing trend. This is why we’ve compiled a “Top 6 List” of social media marketing trends that B2B businesses need to succeed in 2023.
So, without further ado, let’s get started!
Trend 1: An Increased Use of Video Content
Video content has been king for a while now, and it’s not going anywhere in 2023. Short-form and live videos are particularly popular thanks to platforms like TikTok and the resurgence of engagement on Instagram. In fact, 57% of Gen Z and 42% of Millennials prefer to learn about products via engaging, short-form videos.
Notice that we didn’t say “professional” short-form videos. Why? Because that’s not something your consumers want. Over 68% of your customers reported that they prefer their social media content to be authentic and relatable – not incredibly polished. So, the more personal (and DIY) your videos are, the better. Here are a few examples of the kinds of videos you can film on your own:
- A “behind-the-scenes” tour of your office building or a particular cubicle
- Quick demonstrations of how to solve a common issue
- Live recordings of technicians installing a phone system
- A cheesy advertisement or infomercial describing your service
- Or, if you’re feeling brave, a relatable, in-office skit.
See? You don’t need a big budget to create engaging content! Just a little creativity, humor, and a smartphone with a good camera.
Trend 2: More Interactive and Immersive Content
With the advent of products like the Oculus and platforms like the Metaverse, you can expect an increase in interactive and immersive content in 2023. This includes 360-degree videos, augmented reality (AR), and virtual reality (VR). Experiences like this help draw your audience’s attention, keep their attention, and create a robust and positive memory related to your brand. Companies like Ikea, Patron, and Volvo have already launched – and seen success with – AR & VR campaigns.
Read more about them here.
But what about smaller businesses with no on-site developers? Don’t worry – there are trends for you too! Focus your marketing efforts on producing interactive content for your customers, like:
- Quizzes. Create a fun quiz about your industry or products that your audience can take and share with friends.
- Polls. Ask your audience for their opinions on a relevant topic and let them see the results in real time.
- Interactive infographics. Create an infographic that allows users to interact with it by hovering over sections or clicking buttons to reveal information.
- Contests. Host a contest on social media where customers can win prizes by sharing photos, videos, or other content related to your brand.
This type of content is highly shareable and can help you stand out in a crowded digital landscape! No wonder it’s set to grow so quickly in 2023.
Trend 3: Personalization at Scale
Consumers expect personalization from businesses. It’s an undisputed fact at this point. But sometimes, providing that personalization can be difficult the larger a company grows.
But with the rise of AI and machine learning technology in 2023, businesses can now personalize their marketing efforts on a larger scale than ever! Companies can automatically use customer data to create personalized experiences for each customer, from product recommendations to ad targeting.
No more slogging through pages and pages of data to manually construct personalized campaigns!
Trend 4: Content Optimization for Voice Search
Hey Siri, which communications company offers the best deals on phone services? Only the ones who’ve optimized their content for voice search queries.
According to a recent report by UpCity, 50% of people in the US use voice search features every day, which is steadily climbing. Thanks to the growth of virtual assistants like Siri, Alexa, and Google Assistant, we’ll see many more voice searches in 2023.
You need to make your content optimized for voice search queries, which are often longer and more conversational than traditional text-based queries.
Trend 5: Active “Social Listening” by Brands
Because social media is becoming an integral part of modern commerce, businesses must pay attention to what people post about them in 2023. And that involves “social listening.” Social listening is a term for actively monitoring social media platforms for mentions of your brand or products.
This practice helps you identify potential issues, identify new trends, and discover new sales opportunities. Netflix is a great example. Using social listening, Netflix discovered that many people fell asleep while binge-watching their shows. Rather than ignoring the issue, Netflix devised a creative solution: smart socks that detect when the user is dozing off and pause the show. These “Netflix Socks” were a huge hit and even won an award for innovation!
Talk about setting yourself apart from the competition.
Trend 6: An Increased Desire for Brand Authenticity and Transparency
In a world where consumers are increasingly skeptical of brands’ messaging, authenticity and transparency will become more critical than ever in 2023. Brands that can demonstrate their values and provide honest, transparent communication will be more likely to build trust and loyalty with their audience! After all, everyone appreciates honesty. Check out some examples of brands being authentic to their values below:
- Patagonia, an outdoor clothing company, has built a reputation for being environmentally conscious. They make it a point to use sustainable materials and donate 1% of their sales to environmental organizations. Their customers appreciate their commitment to the planet and are more likely to remain loyal to the brand.
- Everlane, a clothing retailer, is transparent about its production costs and markups. They even have a “Transparent Pricing” section on their product pages that shows customers exactly how much it costs to make each item. This openness has helped them build a loyal following who appreciate their transparency.
- Airbnb, the vacation rental platform, launched a program called “Open Homes” in response to a travel ban a few years ago. The program provided free housing to refugees, disaster victims, and other people in need. Demonstrating their commitment to community and social responsibility has helped them build rapport and trust with hosts and guests.
Stay Ahead of Social Media Marketing Trends with GreenStar!
Want to take advantage of the latest social media marketing trends and grow your business online? Contact GreenStar Marketing today to learn how we can help you develop a winning social media strategy that aligns with these trends. Our team of experts can help you build a strong online presence, attract new customers, and grow your business. Don’t miss out – shoot us a message today!