Building an Email List: Essential Tips and Best Practices…Part 2 

We know that you’re all pumped up about creating your email list after reading part 1. Now that you’re ready to rock your email marketing campaign, it’s time to roll up your sleeves and get cracking on building that list. But hey, no need to go door-knocking like a salesperson from the ’80s to beg your neighbors for their email addresses. We’ve got way easier methods to collect those precious emails and grow your list. Let’s dive in and discover the fun and effortless ways to make it happen! 

How to Build Your Email List-What NOT to Do 

Have you ever created a username playing an online game or made a purchase in an online shop only to receive some unsolicited email minutes later? If not, then let me tell you: IT’S THE WORST. 

There’s nothing wrong with sending an email, but it can have negative repercussions if emails are sent without consent. And if email addresses were provided only for the purpose of creating a username or log in, and not for email marketing, the sender can be facing some negative backlash. 

Warning: Negative Backlash 

In reality, there are a bunch of problems with sending unsolicited emails. First, you annoy the client, creating tension between your business and the person you approach. 

Second, if your customers are in Europe, you might violate the General Data Protection Regulation (GDPR). This law prohibits using personal data without people’s consent, and yes, this includes sending emails. 

And last but not least, if it’s marked as spam by the recipient, you’re going straight to the spam folder, and the system gives you “negative points.” These negative points affect your domain; if it happens several times, the domain will be blacklisted. Meaning all messages will automatically be identified as spam. 

So, if you’re trying to save some time and try to skip the “consent” part, perhaps you should think twice. But don’t worry; we’re still sharing our tips on building your email list. 

How To Build Your Email List  

These options should be diverse enough for everyone to find at least one option to fit their business. 

1. Host Online Shops or Webinars. This can be an excellent opportunity to gather emails for your email marketing, but it can also show your expertise and interest in sharing thoughtful content. Inbound marketing is about providing valuable content for your audience, so this is a perfect way to achieve that. 

Pro tip: Try a topic that can be useful for people of your target audience. And if possible, find a mentor or thought-leader they can recognize to share their knowledge with that audience.  

2. Take Advantage of Conventions or Tradeshows. Tradeshows are a great space for you to meet people with similar interests or needs as your target audience, so make the most of it! Create an experience, show how knowledgeable and reliable you are, and capture the emails of anyone interested in joining your email list. This is another way to stay in contact after the event and show them why they want to work with you.  

3. Use CTAs to Your Advantage. When posting content, you have a unique opportunity to invite your reader to do the hard work for you. When you put in a Call to Action, you are giving the reader a chance to opt-in to your products, emails, newsletters, and other items you produce or sell.  

4. Free Downloadable Valuable Content. By preparing valuable and thoughtful content (such as a survey, an e-book, or a manual), you can ask audiences to join your email list in return. This is often called gated content.  

Need Help How to Build Your Email List? Turn to the Experts! 

At Greenstar Marketing, we know the strategies and their success on how to build your email list. Are you ready to start building a great email list? Contact us, and let’s start getting some email addresses!  

Samantha Synoga

Samantha Synoga

Samantha is a Supervisor of Marketing Services at GreenStar Marketing. Her main focus is on content creation, graphic design, and social media strategy. In her free time, she can be found crafting, binging Netflix, and hanging out with her family (and dog).
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